Edward Upton is the founder of Littledata and has a background in both technology and business strategy consulting. He has broad experience helping companies with business analytics, and also with building software tools with a simple user experience.

Edward Upton from Littledata with a client

He speaks on topics such as web analytics, product management, agile development, UX and data-driven strategies for small growing startups and big businesses alike. He’s also a Training Director at Imparture, digital and social media marketing training courses company, where he runs Google Analytics Masterclasses.

Free Google Analytics clinics in London – A free audit and advice on your website’s performance

Currently, Littledata is holding free Google Analytics clinics across London. We share our knowledge and expertise, giving you practical advice that you can take away and act on. We discuss an overview of Littledata’s web app, the setup, and reporting. You receive a free audit on your current setup and a list of recommendation on how to improve, discuss a specific issue, or chat to us about anything else analytics related.

To check how your Google Analytics setup stacks up, join us at one of the upcoming clinics:

  • Wednesday, 19th October – WeWork Soho – 12:30PM – 2:30PM
  • Wednesday, 9th November – WeWork Devonshire Square – 12:30pm – 2:30pm
  • Thursday, 10th November – WeWork Chancery Lane – 1pm – 3pm
  • TBC January – WeWork South Bank 
  • TBC January – WeWork Aldgate

If you’re interested in joining and want more details, please don’t hesitate to get in touch at contact@littledata.io or on +44 (0) 20 8050 2081. Not in London? We’d be happy to set up a virtual meeting!

Measure. Improve. Repeat. How to use data to continuously improve what you sell.

In his engaging talk on how to use data to increase sales and conversions, Edward discusses techniques and analytics preparation for your business.

You will learn:

  • How data can boost your profitability
  • Which metrics your business should track
  • Data-driven techniques
  • Useful tools for measuring

Edward also runs tailored analytics workshops and training for both groups and individuals. Most of the events are free to attend (excluding training) but may require registration.

If you’re interested in setting up some training or attending one of our Google Analytics clinics, contact Edward at contact@littledata.io or on +44 (0) 20 8050 2081!

Littledata is a Google Analytics Certified Partner and Technology Partner. We work with companies like Made.com, British Red Cross, Bats, Age UK, making their tracking awesome and insights simple.

Edward Upton

His background is working as a Google Analytics consultant, senior product manager at Macmillan Education and Government Digital Service, and an advisor to other tech companies on sales, product development, acquisitions (commercial due diligence) and technology.

Edward also writes his own code, using Javascript and Meteor as a full-stack development framework.

He has presented at Bettr, The Refinery, Innovation Warehouse, MeasureCamp, TechHub, Outreach Digital, WeWork, Headspace.


One Response

  • Rob g-h 1 year ago

    Great to see you guys last night

    Really impressed with little data. Just looking on my mobile and it looks/feels great too.

    Would be good to sit down with you at some point and talk through what we’re both doing and our thoughts/vision/plans etc to see if there are any opportunities for both of us .


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