Privacy policy

By using Littledata’s services, and authorising your Google account, you are granting us access to:

  1. Personal details (including your name, Google+ page and profile image)
  2. Your email address
  3. All Google Analytics properties linked to your account

Personal details

Your personal details are used only within the Littledata website you are accessing. When you sign in with Google we encrypt your access token and don’t store any password details.

Email address

We use your email to provide customer support, and infrequently promote new products and services to you (only from Littledata). You can opt out of these emails. We promise never to share this address with third parties.

Google Analytics

Littledata pulls a range of data from Google Analytics and stores them on Google Cloud servers (with the same security precautions as Google Analytics itself).

We use this data to:
(a) Provide customised HTML displays of your website performance, and accessible only via your Google account or (with explicit permission from you) to public visitors to LittleData

(b) Test new analytic methods and visualisations for our internal use. Your data will only be accessible by Littledata’s European Union based employees and contractors bound by a non-disclosure agreement

(c) Provide anonymised benchmarks to other customers. We promise this will never be identifiable to you or your website, and will only be used in a large enough aggregate segments (i.e. more than 10 benchmark companies) so that your performance cannot be inferred from the benchmark

Sending personal information on your end customers to Google Analytics (for example, customer email addresses) is in breach of Google’s conditions as well as our conditions.