This is a guest post by Patrick Rauland, co-founder of the Lift Off Summit, a free virtual conference for growing ecommerce businesses. When someone starts an online store they usu...
Connecting marketing data with sales data is an age-old problem, and the crowded digital landscape has made this even more complicated. Google Analytics is supposed to give you the...
We’re excited to announce an integration with ReCharge, the most popular recurring billing solution for Shopify stores! The integration offers all of our core features, plus ...
So you’ve got a brand new tool in your web performance kit – Google Optimize – and now you want to put it to good use. What can you test with Optimize and how does it work? Firstly...
Every business, in order to grow, needs to set up a certain number of objectives and KPI’s. Once they are set, you can actually track the way your business evolves and see if they ...
Being able to edit the Google Analytics account is the 2nd highest permission level. You need this if you want to create a new web property in Google Analytics. To grant permission...
At the Shopify Unite conference today I heard plenty of great ideas such as ShopifyPay but the most interesting for me as a data specialist was the marketing events API. Since we l...
Smart goals measure the most engaged visits to your website and automatically turn those visits into Goals, even if you don’t have conversion or ecommerce tracking. Then use ...
This is the third article in the Q&A series. I will be answering some of the most-asked questions about Google Analytics and how it works. If you’ve missed the previous article...
If you got this email from Google recently, or seen the blue notification bar at the top of Google Analytics, here’s what is changing and how it affects your website. The big...