Mobile as a marketing strategy isn’t a new idea to anyone, but the landscape is changing quickly. Back in 2015, Google told us it would be expanding its use of mobile-friendliness ...
Ecommerce blogs were once full of the stories of retailers who had built a thriving ecommerce business sitting on a beach in Thailand while doing as little work as possible. Their ...
Have you ever been browsing the Shopify app store and wished that you could hear directly from founders and app developers about how their products work? Register for our next free...
Facebook isn’t just a social platform anymore. Even though the vast majority of users come to Facebook to keep up to date with news from friends, advertisers are finding in F...
Today I’m excited to be participating in the Innovation Meets Fashion event in Lugano, Switzerland. As an increasing amount of luxury and fashion retail moves online, high-en...
Team invites are here! It’s now easier than ever to collaborate with team members in your Littledata account. In the new digital landscape, collaboration is the mother of inv...
Buyer personas. User personas. PPC personas. Are these just marketing buzzwords? Do they mean months of planning before you can even begin your PPC campaigns? The answer to both qu...
For most Shopify stores, the Littledata – Google Analytics reporting app automatically adds our tracking script to your shop’s template. However, if your store has a cu...
We often receive questions about what customers get when they upgrade from the free version of Google Analytics to Google Analytics 360. The quick answer is that you get a lot R...
The whole purpose of having Google Analytics tracking on your site is to find out how your website is performing and to use this data to improve your digital efforts. Yet many busi...