Quick tips for subscription stores using custom dimensions in Google Analytics

One of the challenges subscription businesses face is differentiating between order types.  The problem For Shopify merchants, offering single purchase options complicates things even more — with single purchase options, order data will show in two places (Shopify and ReCharge). This leads to a major disconnect between user behaviour and orders, unable to leverage the full potential of Google Analytics.  At this point, you probably have a multitude of “known unknowns”, such as: Which traffic sources drive more first time subscription orders? What's my conversion rate on one time purchases? What's my average customer lifetime value (CLV or LTV)? Do my one time purchasers end up converting to subscribers? What's my churn rate month over month? The solution Bridging the gap with Littledata Littledata helps bridge different platforms by linking orders betweenShopify, ReCharge and Google Analytics.  Differentiating between order types With Littledata’s improved tracker, merchants can differentiate between order types. For this, we use the Affiliation dimension.  In the Google Analytics report, it will look something like this:  Right away, this information answers a few questions: What is the distribution between my order types? Are my recurring subscription orders growing month over month? Is the average order value (AOV) of subscribers higher than that of one time purchasers?  Both of these can be viewed in this custom report. What traffic sources drive the most sales?  One of the questions our team is asked most often is what sources of traffic drive the most subscription orders?  Short answer: the Affiliation dimension can be used as a secondary dimension in the source/medium reports, or use this custom report.  By using filters to single out an order type, you can easily determine what traffic sources drive the most first time subscription orders. Segment more Segmentation opens up new ways to look at the data as well. Creating two segments for one time purchases and first subscription purchases, you can see how the two types of purchases differ.  Look for behavioural differences like:  Do One Time purchasers AOV higher or lower compared to First Subscription orders? Are users testing the product first and then committing to a subscription?  Littledata custom dimensions Google Analytics custom dimensions are an excellent way to expand your data collection and reporting power. With our Shopify app, Littledata adds these custom dimensions: Littledata - Shopify Customer ID Littledata - Last Transaction Date Littledata - Purchase Count Littledata - Lifetime Revenue Littledata - Payment Gateway With the help of these custom dimensions, we can answer the following questions:  What's my median customer lifetime value (CLV)? How many purchases do customers make in their lifetime? What's my churn rate month over month? Since these are custom dimensions, they cannot be aggregated on Google Analytics, meaning the data will need to be displayed using a different method. For this, we’ll use Google Sheets with the Google Analytics add-on to query the data and pivot tables.  Step1 - Query all the data you need Metrics Avg. Order Value Revenue Dimensions Littledata - Shopify Customer ID  Littledata - Lifetime Revenue Littledata - Purchase Count Affiliation - to differentiate between the order types.  It should look something like this:  In this case, the custom dimensions are at index 4, 6 and 8. This may differ depending on your setup.  Step 2 - Run the report After you run the report, this will create another sheet in your document. It will look something like this:  Step 3 - Create a pivot table  In the rows section, add the Affiliation dimension to differentiate between the order types.  Shopify will mean a one time purchase (normal purchase). The other two order types are the first subscription order and recurring order.  In the values area, add:  The user IDs summarised by countunique The customer lifetime value summarised by median so that we have the median LTV. We use median over average so that this number is not influenced too much by the outliers.  Purchase count summarised by median.  Average order value  The end result should look something like this:  Step 4 - Interpret the data In this report, we can instantly draw some conclusions:  Most customers make single purchases rather than subscribing  Subscription first order median purchase is 2, so this means users have purchased in the past before committing to a subscription Subscribers purchase 8 times (median value), with a median CLV is around $500.  How to take this further Since we know most customers order at least once before committing to a subscription, we can calculate the average number of days between a single purchase and a first subscription purchase.  When you’re armed with that type of information, you can adjust your email marketing flows accordingly and adjust your remarketing campaigns to shorten or lengthen the number of days your ads show to leads.  With the help of the Customer IDs, we can also calculate the month over month churn rate (we’ll get to that in a follow-up post). It's your turn now How do you use these additional events and custom dimensions in your segmentation?  What was your biggest insight using these events and custom dimensions?  How did it influence your marketing campaigns? Share your experience (and current approach with GA) via the live chat in the bottom corner. I'm curious about the different ways you make use of these additional data points! In the meantime, our team is here at the ChargeXSummit in Santa Monica sharing all about our ReCharge connection for subscription-based stores.

2019-09-19

Does Littledata work with my ecommerce reporting tool?

We often get asked if Littledata works with certain reporting tools that are popular among merchants. Here's the short answer: if your tool can pull data from Google Analytics or Segment, then our smart connections will help you get accurate data to use with those reporting or data insight tools. Here’s exactly how we work with each platform. The Establishment These are the main ecommerce reporting tools. If you're using one of these tools, you're in luck. Littledata integrates with them automatically. These products include: Google Analytics Google Data Studio Tableau Segment Power BI Read on to see how Littledata works with these data insights tools to improve the accuracy of your data and the usefulness of your reporting. Google Analytics The world’s most popular analytics tool gets even better when paired with Littledata’s smart connections and full audit to enhance the ecommerce event data captured from your store. GA is the core tool to which Littledata connects, allowing you to connect to other dashboards below, such as Tableau and Data Studio. [subscribe] Segment Segment’s data pipeline is a trusted way to get analytics from one platform into dozens of others without complex engineering. Our source for Shopify and Shopify Plus helps you automatically send ecommerce events into any of Segment’s hundreds of destinations. Once the Segment connection is set up, you never lift a finger. Google Data Studio Data Studio is our dashboard tool of choice for more custom-designed reports.  Because Data Studio integrates with Google Analytics, Littledata’s connections can all be exported from GA into Data Studio. While it can be slow to generate reports at scale, its unlimited free reporting makes it hard to beat for ad-hoc analysis. [note]Have you done something unique with Data Studio and Littledata? We'd love to hear about it. Reach out and let us know.[/note] Tableau Tableau, now part of the Salesforce family, was one of the first tools to provide a smart, easy setup dashboard. Their connection with Google Analytics is well established, and as with Data Studio you can access the Littledata events from there. Power BI Microsoft’s popular reporting tool can also import data from Google Analytics, so anything Littledata pushes to GA is available in Power BI. Power BI is especially useful if you want to visually explore your ecommerce data, as the platform offers interactive visualizations and a range of business intelligence (BI) insights. They also allow on-premises report deployment (behind a firewall), which is great for larger brands with large in-house teams. Newer solutions In addition to the 'establishment' above, Littledata seamlessly integrates with a number of newer reporting tools that offer Google Analytics insights and visualizations. These apps and reporting tools include: Glew Glow Yaguara These tools are especially popular with Shopify and Shopify Plus stores. Glew Glew provides some cleverly-curated ecommerce reports, but any of the underlying data on marketing attribution or customer behaviour pulled from Google Analytics will require Littledata’s improved tracking for full accuracy. Here’s a more detailed guide of the differences between Glew and Littledata. Grow Grow is a newer dashboard tool with hundreds of reporting sources, of which Google Analytics is their ‘most popular’. While some of the detail from Littledata’s connections may be lost in ‘basic reporting’ from GA, their multi-channel marketing reports are useful. Yaguara Yagura provides a series of templates to gain insights into your ecommerce business. One of their key integrations is with Google Analytics, and so the extra insights from Littledata’s tracking can be pulled into a Yaguara dashboard. Tools we don't work with directly The following tools don't connect with Littledata, and we aren't planning an integration. Conversific Conversific is an analytics tool for Shopify, with similar reporting to Littledata. While Conversific doesn’t offer the same smart connections as Littledata, it’s unlikely you’d need to use the two together. Metrilo Metrilo offers to optimize marketing channels for ecommerce. While their guide says Metrilo is a good alternative to Google Analytics, it won’t replace the reporting that Littledata provides. Zaius Zaius is an ecommerce CRM, allowing you to personalise and automate marketing based on customer interactions. As such, it needs its own event data capture, and can’t integrate with Littledata reporting. [note]Have you built custom reports using Littledata? We'd love to hear about it. Give us a shout and let us know.[/note]

2019-09-12

Top 10 ecommerce sites using Refersion

By now I'm sure you've heard of Refersion. They're on a mission to make advanced affiliate marketing accessible to every online store. Littledata's Refersion integration quickly became one of our most popular connections since first launching it in the early days of our first Shopify app. Why? Because... It works automatically The need for accurate data grows exponentially as your affiliate campaigns take off! If you're thinking of using Refersion or getting started with Littledata (or both), I'll offer a brief overview plus 10 great examples of ecommerce sites using Refersion to outperform the competition. What is Refersion? Refersion is smart affiliate marketing. They make it easy to manage, track and grow your affiliate network and promotions. Refersion offers: A personalised affiliate portal Unlimited commission structures Easy ecommerce platform integrations Automatic approvals for affiliates & orders And much more... ...which is all really awesome. But how do you know if those affiliate campaigns are leading to the right kinds of sales? What's the lifetime value from each campaign or affiliate? [subscribe heading="Integrate Shopify, Refersion and Google Analytics"] The answer is simple: the most successful sites using Refersion also use Littledata to power their analytics. Littledata's Refersion connection makes it easy to track affiliate marketing ROI in Google Analytics, so you can do whatever you want with the data. Benefits of the advanced Refersion-Google Analytics integration include: Accurate tracking for affiliate marketing channels and campaigns Detailed analytics about sales, refunds, user behaviour and product performance Smart audit to check for accurate tracking Benchmarks against other ecommerce sites Without further ado, let's get into some great examples of top ecommerce sites using Refersion. [note]Did you know that Littledata and Refersion both now integrate with Segment?[/note] 10 merchants using Refersion for ecommerce growth 1. Bokksu Bokksu is a popular Japanese snack subscription that handpicks snacks Japanese people eat regularly and curate them into themed monthly box deliveries. Bokksu is also the only Japanese subscription box that includes a Tea Pairing designed to complement each month's snack selections.  2. Primally Pure Primally Pure is a skincare company offering 100% natural and toxin-free products that support "radiant skin, a healthy body + a happy self." The company sells a variety of body oils, natural deodorants, facial sprays and more. They also have a flourishing influencer community which they use to promote product incentives, referral programs, loyalty programs and more. 3. Athletic Greens Athletic Greens spent 10 years of research to develop a tasty supplement drink with better nutritional density than anything else on the market. With 75 vitamins, minerals and carefully sourced ingredients, the company is a leader in the fast-growing nutritional supplement industry.  But here's what really sets them apart. As a subscription-based company, they only sell their product online to monthly subscribers, which they call ‘long term nutritional insurance plans’. They also run their online storefront on Shopify and use ReCharge for managing subscriptions, which helps them maintain a smooth operations flow and make decisions based on consistent, accurate data. Learn more about how Athletic Greens continues to grow. 4. CultureFly For fans of pop culture both casual and extreme, CultureFly creates subscription boxes, collectibles, and apparel. They also sell apparel for both men and women, valuable collectibles and accessories from pet outfits to headwear. Partner brands include Pusheen, Nickelodeon, Cartoon Network, Game of Thrones and more. 5. Rocketbook Rocketbook, AKA "The Neverending Notebook" is designed for classrooms, offices and personal work items. The company's most popular product, The Fusion, is a reusable pen and paper notebook with seven different page templates that connect to cloud services like Google Drive, Dropbox, Evernote, Slack, iCloud, Apple Mail and more. The notebook has "42 pages packed with calendars, to-do lists, and notetaking layouts." 6. Pura Vida Pura Vida is a jewelry store founded in Costa Rica that helps provide full-time jobs for "artisans worldwide." Many of company's bracelets, rings, necklaces and accessories are handmade. 7. Dry Farm Wines Dry Farm Wines make and sell artisan, handcrafted wines that are "the only health-focused Natural Wines in the world." Their wines are free of chemicals and artificial additives, sugar-free and contain low alcohol content. 8. DX Racer DX Racer manufactures and sells popular gaming chairs and office chairs. They also offer a line of computer desks, branded accessories and apparel.  9. KontrolFreek KontrolFreek develops performance gaming gear and controller accessories for serious gamers. They sell performance thumbsticks and gear for PlayStation, Xbox and other popular gaming systems. 10. Luxe Fitness Luxe Fitness is an Australia-based collagen protein supplement for women. The company sells supplements, such as vegan protein powder, keto-friendly powder, an ice cream mix, a matcha mix and daily protein capsules. 

by Ari
2019-09-06

Why did Shopify delist Beeketing’s apps from their app store?

Shopify recently announced it will be delisting Beeketing apps from its store. Beeketing builds a popular range of marketing automation apps to improve on-site conversion on ecommerce stores. Shopify’s official statement says this was due to violations including “inadequate support for merchants and abuse of our marketing tools”. But was it also due to the apps' poor performance? [subscribe] To investigate, we looked at the July conversion rate for 115 stores using Beeketing’s apps versus 884 similar stores that did not use these plugins. We found that the median ecommerce conversion for stores using Beeketing apps was lower at 1.4% versus 1.6% for stores without their apps. At 10%, this confidence level is a significant differential. Although we found Beeketing apps increased add-to-cart rate (5.3% rate for Beeketing stores vs 4.2% without), this was not significant — it was based on a smaller sample of only 15 stores using Beeketing with add-to-cart rate tracked. What it means We can’t tell exactly which Beeketing apps these stores are using. However, we'd conclude that the seller urgency and intervening sales popups they are famous for might boost initial engagement, but don't help eventual purchasing. In delisting the apps, Shopify is likely not harming their merchants’ ability to sell. Speaking of ability to sell, did you know we've built a robust ecommerce benchmarking tool for merchants? Know where you stand with website benchmarks by industry and benchmark your own site with Littledata’s free optimisation tools.

2019-08-29

Upcoming ecommerce events in NYC & LA

We had a great time at Shopify Unite in June, but that was just the beginning of ecommerce conference season. What's up next? In the next few months the Littledata team will be hitting up both US coasts at major ecommerce events in New York City and Los Angeles, plus some smaller meetups in Austin, Nashville and the UK. Will you join us? Meet Magento (New York, NY) September 5-6, 2019 It's no secret. Littledata isn't only for Shopify stores. Our Magento customers include successful ecommerce brands like Horace and Micro Scooters. We help Magento sites get better ecommerce tracking in Google Analytics since the beginning, and our new Welt Pixel partnership has taken automated tracking to the next level. You can , plus use Littledata connections like Facebook Ads and Google Ads to sync ppc data with ecommerce tracking. That's why we're especially excited to be attending Meet Magento NYC this year. With presentations 'for merchants by merchants', it's always a truly informative time. While we won't be speaking at this year's event, Littledata team members will be around to chat about analytics and keep an eye out for ecommerce trends like how merchants and developers are handling headless ecommerce and multi-channel attribution. We're happy to hop on a quick demo. If you'll be there too, come say hi! ChargeX Summit (Santa Monica, CA) September 19-20, 2019 We can't wait for the ChargeX summit in Los Angeles. And it's not just about getting a slice of that legendary Los Angeles sunshine in the land of Littledata customers like Groundwork coffee and Rachel Zoe's Box of Style. ChargeX is ReCharge's annual user conference. ReCharge has been one of our most successful partnerships, and we continue to hone the ReCharge connection to help sites get accurate data about recurring payments and customer lifetime value (CLV/LTV). The Littledata team will be at ChargeX to chat about getting better data about your subscription ecommerce business. Littledata CEO Edward Upton will be presenting on agency day, along with a killer lineup of industry experts including Benjamin Crudo from the Diff Agency and Kelly Vaughn from the The Taproom agency. But that's not all. The second day of the summit is all about merchants. We'll have a large presence there to chat about how we can build a smarter, more profitable system for everyone. Confirmed speakers include: Jesse Horowitz - Co-CEO/Founder at Hubble Contacts Kaitlin Holliday - Retention Manager at Four Sigmatic Paul Tran - CEO at Manscaped Chris Traverse - Head of Engineering at Huel Lanie De Pasquale - Sr. eCommerce Manager at Kopari Beauty If you're selling products by subscription, this is the conference for you. Whether or not you're already using ReCharge or Littledata, you can attend the conference! Get your ticket today before they sell out :) And if you're based in LA or will be around for the summit, drop us a line. Should you attend that ecommerce conference? Check out the Littledata conference checklist to find out if it's worth the cost.

by Ari
2019-08-27

How to create customer loyalty strategies for each customer segment

Understanding and leveraging customer data to provide a curated service is the key to ecommerce success.  One study found that 53% of customers would give up personal data for a personalised shopping experience. This starts by diving into what makes your target customer tick – the types of products they like, their average spend and previous purchases.  When merchants use this information well, more customers will come to trust your brand, enjoy engaging with your brand, purchase from you more and tell others about you (brand advocacy). Beyond purchasing behaviour and demographics, channeling your customers into a loyalty program allows you to categorise them into three distinct customer segments: Loyal: Customers who purchase from you often and have a high customer lifetime value (CLV) At-risk: Those who have shopped with you before but haven’t made a purchase within an expected timeframe – this could be weeks or months depending on your business Lapsed: If they haven't made a purchase in a certain number of days, weeks or months, they qualify as lapsed In this post, we’ll look at the ways to leverage loyalty data. In other words, you’ll learn to target customers with appropriate content at the right time to improve the customer lifetime value of your store visitors. Loyal customers Quite simply, loyal customers are your best and most ideal customer type.  They typically spend more and are worth up to ten times the value of their first purchase. They’ll also tell others about their positive experience with you through referrals and online reviews. This is especially significant since customers acquired through referrals tend to spend 200% more than the average customer.  Once you have identified your loyal customer base, you can encourage these customers to repurchase in a variety of ways.  First, you can nudge them to refer friends to earn points. This proves that you’re willing to reward them even if they don’t purchase.  Meanwhile, you’ll acquire new customers with 16-45% more loyalty as a result. You can also offer a free gift on their birthday to show that you value them not just as a buyer, but as a person.  Wildish, an outdoors and adventure apparel company, have orchestrated a brilliant referral strategy. They offer referred friends 20% off their first purchase, plus a chance for the existing customer to earn 500 “coins” (loyalty points) if the referred friend spends over $20 (an amount that’s both reasonable and achievable).  At-risk customers At-risk customers might have purchased from you in the past, but it’s been a while since they’ve returned.  Your job is to draw them back and remind them why they bought from your store in the first place. To start, try sending loyalty emails between purchases to keep your brand top-of-mind. Let your email recipients know how many loyalty points they have accumulated and have ready to spend.  You can also tailor these emails based on product interests or past browsing and shopping behaviour — you can find all this info within Google Analytics. [subscribe] Beauty Bakerie sends a loyalty email to their customers when their points are about to expire, nudging those customers to return and re-spend:  Alternatively, you can surprise and delight these customers by helping them scale the ranks of your loyalty program. By moving at-risk customers up a tier, you can offer them more exclusive access to your experiential rewards and product offers. Gym Direct does this well by pushing customers on an upward trajectory to unlock more benefits. This way, customers want to return to your brand and re-engage with the new perks they’ve unlocked. These perks can include tutorials, free gifts or access to an exclusive community. Lapsed customers If someone hasn’t purchased from you in a while, it doesn’t mean they are lost causes. They might just need a pull in the right direction.  Re-engage lapsed customers by showing them why you’re set apart from competing stores. Make them feel like they’re discovering you for the first time. One way to do this is by notifying them via email of the recent changes you’ve made to your loyalty program.  Annmarie Skin Care uses loyalty emails to remind customers of their focus on environmental initiatives, connecting to these shoppers on an emotional level that goes beyond the product.  Customers are reminded why shopping with Annmarie Skin Care was important to them in the first place — this means they’re more likely to return to purchase: Alternatively, surprise these lapsed customers into returning by offering access to one-off double points events (as long as they’re a member of your loyalty program).  For example, Nashua Nutrition has run one-day-only double points events to encourage loyalty members to earn more loyalty points by spending within a certain timeframe: It boils down to data  Ultimately, retaining your existing customer base through data analysis and creating a personalised shopping experience is key to long-term ecommerce success.  This all starts by monitoring your shoppers in Google Analytics, optimising your product pages and understanding your customer segments to retarget with ease and design loyalty programs that convert.  To learn more strategies for improving your customer lifetime value and customer retention, check out the LoyaltyLion Academy. This is a guest post by the team at LoyaltyLion, a data-driven loyalty and engagement platform trusted by thousands of ecommerce brands worldwide. Merchants use LoyaltyLion when they want a fully customised loyalty program that is proven to increase customer engagement, retention and spend. Stores using LoyaltyLion typically generate at least $15 for every $1 they spend on the platform.

2019-08-21

How much does customer engagement affect conversion rate?

Whether you're using Shopify, BigCommerce, Magento, Salesforce Commerce Cloud or another ecommerce platform, it's crucial to drive high traffic volume to your site. But important as it may be, it's not the deciding factor between a sale and a cart abandonment. If your traffic doesn't convert, the volume of traffic doesn't matter. Customer attraction is only half the battle — customer engagement, however, is what leads to higher conversion rates, which means more product sales for your store. Conversions are the lifeblood of product marketing. So your main goal is not attraction, but persuasion — collecting an email for lead generation or retargeting, completing customer transactions, getting signups up for your newsletter or anything else of measurable value for your store. As a merchant, you know conversions are the name of the game. You'd think every merchant would have it down to a science. In fact, the data suggests otherwise. What's a healthy conversion rate? While your average ecommerce conversion rate will vary by product type, price point, location of sale and other factors, here are some reliable industry benchmarks we've nailed down: Just recently, our team surveyed 1,127 stores and found the average conversion rate for stores was just 1.4%. This means a conversion rate above 3.1% would put your store in the 80th percentile, with a rate higher than 4.8% in the 90th percentile. Our test also found an ecommerce conversion rate (all devices) of less than 0.5% would put your store in the 20th percentile, with a rate of below 0.2% ranking your store among the worst-performing: Converting sales isn't getting easier, either — reaching the 1.4% industry benchmark can be a challenge for online stores, especially those that: don't price competitively (with the help of historical data) don't use conversion rate optimisation best practices don't optimise their store to increase customer engagement Speaking of customer engagement, we'll dive into how to boost your ecommerce conversion rates (here are some bonus tips on improving CRO). But first, let's overview what customer engagement really is. [subscribe] What is customer engagement, really? Customer engagement is the strongest indicator of how a customer feels about your brand, your products and your online shopping experience. There are many conduits for measuring customer engagement (e.g. email open rates, page views, landing page clicks, average time spent on page, bounce rates, etc.). With a 500-person sample of marketers, a Marketo survey found the following: 22% of people thought customer engagement was a brand awareness tool 63% considered it customer retention, repeated purchases and renewal rates 78% thought it was something that occurred in the final stages of the marketing funnel In other words, modern merchants don't exactly have a solid definition of what customer engagement really is. Even as data analytics experts (a.k.a. data geeks), we consider customer engagement to be more than a measurable set of customer data or online actions — it's also an emotional connection to a brand as well as a tool for brand awareness, chiefly driven by data, measured by data and optimised by data. See the pattern? Customer engagement isn't just short-term set of actions. It's a strategic, long-term play that informs product sales performance, marketing attribution and customer delight. Without accurate, reliable data to support decision-making, it's difficult to move the needle for your store — and especially hard to optimise your conversion rate. Luckily, our commerce connections for top platforms like Shopify, Shopify Plus, Magento and BigCommerce are available for merchants of all sizes. And of course, you're free to try our smart analytics app free for 14 days, including our top-rated Google Analytics connection (free) and highly-rated Shopify app.

by Nico
2019-08-15

Top 4 benefits of connecting ReCharge with your Shopify store

As the most popular recurring billing solution for Shopify stores, ReCharge helps Shopify and Shopify Plus merchants sell subscriptions easily and smoothly. ReCharge's feature set also allows for a variety of subscription types, including single product, mixed cart & entire cart subscriptions. In our last post, we talked about major challenges for Shopify store owners who manage subscription orders. Today, we're outlining a major solution. Why use ReCharge? By installing ReCharge, Shopify merchants can customise subscriptions for their store (including custom promotions via Advanced Discounts API). The ReCharge and Shopify APIs allow developers to customise the checkout experience for customers and personalise how those customers manage their subscriptions. And that's not all — with access to the ReCharge API, Shopify merchants can harness the power of marketing automation. Whether you want to automate product discount codes, order cancellation processes or updated pricing on select items, you can do just that. Installing ReCharge on your store also means orders are processed faster (thanks to an increased API call limit). For Shopify Plus merchants, ReCharge has full compatibility with popular apps like Klaviyo and Smile.io. Why connect ReCharge with Shopify? As mentioned above, ReCharge helps Shopify store owners easily sell and manage subscriptions. However, without hiring expensive Google Analytics consultants, ReCharge customers don't have a way to access a complete data collection in Google Analytics — until recently. [subscribe heading="Get Littledata's ReCharge connection for your Shopify store" background_color="green" button_text="get the connection" button_link="https://www.littledata.io/connections/recharge"] Wait, why Google Analytics? Arguably the most powerful free tool available to marketers, Google Analytics is a robust data platform that allows for multi-layered tracking, buyer behaviour analysis, segmenting by user characteristics and much more. While GA offers free features and hundreds of metrics for stores of all sizes, it certainly isn't without shortcomings. However, Littledata offers a way to maximise the power of Google Analytics' powerful data platform along with the Shopify ReCharge connection: How to optimise the Shopify ReCharge connection Unfortunately, simply installing ReCharge on your Shopify or Shopify Plus store limits the full power of the connection. That's where we come in. Littledata's Shopify ReCharge connection opens the door to accurate data for recurring transactions through an automated, advanced Google Analytics integration. With Littledata's connection, merchants not only benefit from accurate data — they get more features, automated tools and ways to track their store's performance in GA: 1) Automatically track first-time payments & recurring transactions Shopify reporting is now 10x easier. With Littledata's Shopify ReCharge connection, merchants can enjoy easy tracking of the entire customer journey along with accurate marketing attribution. The best part: you won't need to lift a finger (after granting GA access, of course). 2) Get marketing attribution for subscription revenue Littledata's smart technology automatically connects your ReCharge checkout with Google Analytics for accurate subscription revenue, including first-time payments and recurring transactions. 3) Segment your performance Whether by payment source, subscription plan type or product category, connecting ReCharge with your Shopify store allows you to track performance by segment. Not only does this ensure accurate tracking of your entire ecommerce funnel, but it also frees you to take full advantage of automated Shopify reporting to grow revenue (including report packs designed for subscription analytics). 4) Benchmark your site See how you stack up against other subscription-based Shopify merchants with Littledata's powerful ecommerce benchmarking tool.  Not only will integrating ReCharge allow you to see website benchmarks by industry, but you'll also see which key metrics are succeeding and which of them have room for improvement. The ReCharge connection also offers access to professional-level subscription analytics tools. How the Shopify ReCharge integration works From marketing campaigns to first-time transactions and recurring revenue, integrating Littledata with ReCharge lets you capture the entire subscriber journey and all the crucial data it produces. With Littledata’s magic sauce, your Shopify store and ReCharge data are automatically connected and reeled into Google Analytics. Once the two are integrated, Littledata’s revenue optimisation tools pull straight from your Google Analytics data. Connect the apps you know and love In addition to the ReCharge connection, Littledata lets you loop in the subscription tools and marketing apps you rely on most — Facebook Ads, Google Ads, CartHook, Refersion, and more!. Bottom line: Littledata automates the process to ensure accurate sales data and marketing attribution for your Shopify store. You can view the data directly in Google Analytics, or in the Littledata app.

by Nico
2019-08-09

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