How many websites use Google Analytics?

The Ultimate Guide to connecting Segment to Redshift (and other powerful analytical tools)

Google Analytics is clearly the number one web analytics tool globally. From a meta-analysis of different surveys, we estimate it is currently installed on over 50% of all websites or 80% of operational websites using any kind of analytics tracking.

Analytics installed chart

We looked at the following sources for this chart:

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What’s included in Analytics traffic sources?
Channel report

What’s included in Analytics traffic sources?

The Channel report in Google Analytics (under ‘Acquisition’ section)

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Screen resolution versus viewport size

Measuring screen resolution versus viewport size

There’s a difference between the ‘screen size’ measured as standard in Google

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