Google Analytics is clearly the number one web analytics tool globally. From a meta-analysis of different surveys, we estimate it is currently installed on over 50% of all websites or 80% of operational websites using any kind of analytics tracking.

Analytics installed chart

We looked at the following sources for this chart:

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Edward

Product manager with broad experience helping companies with business analytics (for Accenture and Reed Business Information), and also building software tools with a simple user experience at their heart (most notably Teachable).

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