We’ve noticed a few issues with clients using Universal Analytics this last month, when visits for the last day have been double the normal trend.

It then corrects itself a few hours later – so seems to be just a blip with the data processing at Google. Others have noticed the same problem.

The temporary fix is to only generate reports with time series ending the day before yesterday. i.e. ignore yesterday’s data.

Now Google have officially acknowledged the problem

GA bug

Looking forward to seeing that one fixed!


Product manager with broad experience helping companies with business analytics (for Accenture and Reed Business Information), and also building software tools with a simple user experience at their heart (most notably Teachable).

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