New in Littledata: tailored tips, new reports and more

Enhanced ecommerce reports

We released the last updates just a few weeks back, but we’ve done it again.

The new improvements will help you get more out of your reports and make your analysis more efficient, but if you’ve got any other requests or feedback, don’t hesitate to let us know.

So here’s what we’ve done.

Report improvements

Discover where you need to improve

Tips reports identify the gaps in your analytics setup and suggest fixes or improvements to boost your tracking. We are working on bringing you more of these tailored tips but we need to know what you’re trying to achieve to get these right.

By updating your report preferences in the subscription settings, you will start getting personalised suggestions and we will use this information for other future tailored reports.


You can get to your subscription settings by clicking on the cog icon in the header.

how to get to the subscription settings

See more detail on your referrals

It’s important to stay on top of your website traffic changes with minimum time waste. This is why we developed Littledata software in the first place.

Now we have added extra information to your referrals reports so you can immediately see which sources had the biggest increase or decrease.


You will also see the option to pick the type of reports you want to get. Just click on the ‘Yes please’ button at the bottom of the report to see your choices for customisation.

customise your reports

New monthly report

So far you’ve been getting reports that look at the changes in your Google Analytics data on a daily and weekly basis.

We’ve had a lot of requests for monthly comparison reports instead, so we’ve added these to your feed.

Just like your daily and weekly reports, you can spot the new monthly ones by the time tag.


Benchmark your website performance

It has always been difficult to get a hold of benchmark data to find out how you’re performing against others. You often have to spend a lot of time crawling through the internet to find anything remotely useful.

With our new website performance benchmarks we are changing that. Now you can compare your engagement metrics to other websites.

You’ll be able to tell whether you need to focus on improving your bounce rate from a particular source, or page load for example.



Feel free to ask questions or send us your comments either below or via the Intercom Messenger available when you’re logged in.


Further reading:

How to use the lookup table variable in Google Tag Manager
google tag manager

How to use the lookup table variable in Google Tag Manager

A lookup table in Google Tag Manager makes it much simpler to manage lots of

9 tips for marketers using Google Analytics
Google Analytics ecommerce

9 tips for marketers using Google Analytics

Setting up Google Analytics to collect data on your website visitors’ behaviour

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