Many of the popular email providers make it easy to automatically tag up links in your emails to allow Google Analytics to track them under the ‘Email’ channel.

Without this, the traffic from email links will be dispersed under ‘Direct’ and ‘Referral’ channels, and you won’t be able to see which emails really drive engagement or sales.

Is your traffic being dispersed under the wrong channels?

Here are the links to set up some common email services:

If your email provider is not in the list, or you send emails from your own platform, you’ll need to manually paste in tagged up email links.

Still need some help? Contact us and we’ll be happy to answer any questions!

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Edward

Product manager with broad experience helping companies with business analytics (for Accenture and Reed Business Information), and also building software tools with a simple user experience at their heart (most notably Teachable).

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