Many of the popular email providers make it easy to automatically tag up links in your emails to allow Google Analytics to track them under the ‘Email’ channel.
Without this, the traffic from email links will be dispersed under ‘Direct’ and ‘Referral’ channels, and you won’t be able to see which emails really drive engagement or sales.
Here are the links to set up some common email services:
- Campaign Monitor
- Benchmark Email
- Mail Jet
If your email provider is not in the list, or you send emails from your own platform, you’ll need to manually paste in tagged up email links.
Still need some help? Contact us and we’ll be happy to answer any questions!