Many of the popular email providers make it easy to automatically tag up links in your emails to allow Google Analytics to track them under the ‘Email’ channel.

Without this, the traffic from email links will be dispersed under ‘Direct’ and ‘Referral’ channels, and you won’t be able to see which emails really drive engagement or sales.

Is your traffic being dispersed under the wrong channels?

Here are the links to set up some common email services:

If your email provider is not in the list, or you send emails from your own platform, you’ll need to manually paste in tagged up email links.

Still need some help? Contact us and we’ll be happy to answer any questions!

Edward

Founder of Littledata, Technical Lead and Product Consultant. He has broad experience helping companies with business strategy, product development and technology management.

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