Ever wondered why so few visitors convert on your site? One answer is that a big chunk of your traffic is from search engine spiders and other web ‘bots’ which have no interest in actually engaging with you. Google Analytics has a great new feature to exclude this bot traffic from your site.

All you need to do is check a box under the Admin > View > View Settings.
Exclude bot traffic

The new option is down the bottom, underneath currency selection.

It uses the IAB /ABC Bots and Spiders list, which is standard for large publishers, and updated monthly.

Warning: you will see a dip in traffic from the date you apply the setting.

If you’re looking for a more comprehensive method to exclude spam and ghost referrals, check out our how-to guide!

Have some questions about this? Get in touch with our Google Analytics experts!

 

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Edward

Founder of Littledata, Technical Lead and Product Consultant. He has broad experience helping companies with business strategy, product development and technology management.

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5 Responses

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