Ever wondered why so few visitors convert on your site? One answer is that a big chunk of your traffic is from search engine spiders and other web ‘bots’ which have no interest in actually engaging with you. Google Analytics has a great new feature to exclude this bot traffic from your site.

All you need to do is check a box under the Admin > View > View Settings.
Exclude bot traffic

The new option is down the bottom, underneath currency selection.

It uses the IAB /ABC Bots and Spiders list, which is standard for large publishers, and updated monthly.

Warning: you will see a dip in traffic from the date you apply the setting.

If you’re looking for a more comprehensive method to exclude spam and ghost referrals, check out our how-to guide!

Have some questions about this? Get in touch with our Google Analytics experts!

 

Get Social! Follow us on LinkedIn, Twitter, and Facebook and keep up-to-date with our Google Analytics insights.

5 Responses

  • Charm Bracelets for Women Pandora 1 year ago

    You have made some really good points there. I looked on the internet for more info about the issue and found most individuals will go along with your views on this website.

Trackbacks/Pingbacks

  1.  Is excluding spiders and bots from your web tracking important? | LittleData
  2.  Is excluding spiders and bots from your web tracking important? | LittleData
  3.  Is excluding spiders and bots from your web tracking important? | LittleData Blog
  4.  Is excluding spiders and bots from your web tracking important? | LittleData Blog