It’s Black Sunday – not Black Friday

Black Sunday

The biggest day for online retail sales among Littledata’s clients is the Sunday after Black Friday, followed closely by the last Sunday before Christmas.

Black Friday is actually Black Sunday

Which is more important – Black Friday or Cyber Monday?

Cyber Monday saw the biggest year-on-year increase in daily sales, across 84 surveyed retailers from the UK and US.

In fact, Cyber Monday is blurring into the Black Friday weekend phenomenon – as shoppers get used to discounts being available for longer.

We predict that this trend will continue for 2016, with the number of sales days extending before and after Black Friday.

Interested in what 2016 will bring? Stay tuned for our upcoming blog post!

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The Black Friday Weekend of 2015
Black Friday weekend

The Black Friday Weekend of 2015

Shoppers on Black Friday are becoming more selective – with a decrease in the

How to link Adwords and Google Analytics
link Adwords and Google Analytics

How to link Adwords and Google Analytics

If you are running an AdWords campaign you must have a Google Analytics account

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