If you have an online presence you know that every day you find new and interesting app’s and platforms that can increase your revenue. From integrations with Adwords, DoubleClick, Facebook to custom plugins, you need some help inserting all this script in the page that makes it as easy as possible and without asking for developer help.
Google Tag Manager can launch new tags with just a few clicks. Google Tag Manager supports both Google and third-party tags and is the web’s most popular enterprise-grade tag management solution. We have written a lot or articles on how to use it, but we never provided a list of why you should use it, so here it is:
1. Reliable and accurate data.
When your tags aren’t working properly they can impair your site performance, resulting in slow load times, website unavailability, or a loss of functionality. That’s why it’s critical to have a tag management solution in place that allows you to quickly determine the status of your tags.
Easy-to-use error checking and speedy tag loading in Google Tag Manager means you know that every tag works. Be assured that your mission-critical data is being collected reliably and accurately. The IT team will feel confident that the site is running smoothly, so everyone’s happy, even during busy holidays or the launch of a new campaign.
Large brands have implemented Tag Manager to launch their tags exactly for this reason: reliable and accurate data.
PizzaHut, Made.com, AgeUk and many others use Google Tag Manager to manage their tags for Google and third-party platforms.
2. Quickly deploy Google and third-party tags.
With so many measurement tools out there, marketers need flexibility — whether that’s changing tags on the fly or having the ability to easily add tags from other sources.
In Google Tag Manager, marketers can add or change their own tags as needed. Google Tag Manager supports all tags and has easy-to-use templates for a wide range of Google and third-party tags — for web and mobile apps. Don’t see a tag listed? You can add it immediately as a custom tag. With so much flexibility, your campaign can be underway with just a few clicks.
Even if you are using Adwords, Adroll, Facebook, Hotjar, Criteo or your own script you can implement it with Google Tag Manager.
Even if you’re a publisher as nationalgeographic-magazine.com, sell furniture at Made.com, sell event tickets as eventbrite.com or organise courses as redcrossfirstaidtraining.co.uk, Google Tag Manager will be the best way to organise all the scripts your partners provides.
3. Collaborate across the enterprise and make tag updates efficiently.
Collaboration across a large team can be a challenge. Not having the proper tools can stall workflows — decreasing productivity and efficiency.
Workspaces and granular access controls allow your team to work together efficiently within Google Tag Manager. Multiple users can complete tagging updates at the same time and publish changes as they’re ready. Multi-environment testing lets you publish to different environments to ensure things are working as expected.
I don’t know about you but for me, every time I need to add a new script on my website I hesitate because I am afraid that my website will break and I would never know how to fix it. I wanted a solution where I could add a script on my own, test it and then publish it without any developer help. And then I found Google Tag Manager. Google Tag Manager lets you collaborate and work independently, at the same time, on the same website. You can publish a tag at the same time your marketing team-mate is creating an A/B testing experiment, all in the same GTM container.
Large and small websites use Google Tag Manager to integrate and increase the value of their website. It is free, it is reliable and you find a lot of how-tos on the web so you can start using it right away.
Google Tag Manager currently provides out-of-the-box integration with these ones:
- Universal Analytics – Google Analytics
- Classic Google Analytics – Google Analytics
- AdWords Conversion Tracking – AdWords
- AdWords Remarketing – AdWords
- DoubleClick Floodlight Counter – DoubleClick
- DoubleClick Floodlight Sales – DoubleClick
- Google Optimize – Google Optimize
- Google Surveys Website Satisfaction – Google Surveys
- AB TASTY Generic Tag
- Affiliate Window
- Affiliate Window
- Audience Center 360
- Bizrate Insights
- Crazy Egg
- Eulerian Analytics
- Google Trusted Stores
- Infinity Tracking
- Intent Media
- LeadLab by wiredminds
- Marin Software
- Microsoft Bing Ads
- Nudge Content Analytics
- Optimise Media
- Perfect Audience
- Placed Inc.
- Pulse Insights
- Ve Interactive
This out-of-the-box integration doesn’t require any special knowledge. And, for any other script that you might have, most of the providers have a how-to guide for integrating with Google Tag Manager.
Have any questions about Google Tag Manager? Get in touch with our experts!