Here at Littledata we believe that everyone should have access to professional-level analytics tools for tracking, reporting, and improving sales and engagement. That’s why we built the ultimate Shopify reporting app.
Shopify is one of the best ecommerce platforms on the planet, but their standard analytics are extremely limited. Even if you have a Shopify Plus plan with Acquisition and Behaviour reports, this default reporting misses out on essential metrics for understanding how to improve sales and conversions on your site.
How can you expect to improve marketing ROI without marketing-channel attribution for every type of sale in your store? How can you expect to increase sales without a clear picture of shopping cart behaviour?
Here’s a table detailing what you can track with the Littledata Shopify app:
Shopify’s Standard Tracking vs the Littledata Shopify App
|Standard Tracking in Shopify||The Littledata Shopify App|
|What pages users see||✓||✓|
|Order volumes in Shopify match GA||✓|
|Sales attribution to the source of the visit *||✓|
|Demographics tracking (age group, interests, etc.)||✓|
|Uses the latest, fastest gtag tracker||✓|
|Analyse order coupons / discount codes||✓||✓|
|Product page views||✓||✓|
|Products are added to cart||✓||✓|
|Products are removed from cart||✓|
|Clicks on products in a list, and CTR||✓|
|Product position in a list||✓|
|Product lists views by category||✓|
|Analyse by product colour, size, etc||✓|
|Track checkout steps (billing, shipping, payment)||✓|
|Segment by customer lifetime value||✓|
|Track ReCharge recurring payments||✓|
|Differentiate ReCharge sales from normal sales||✓|
|Build cohorts by first payment date||✓|
|Data layer can be used with GTM||✓|
|Deduct returns from total transactions||✓|
|Look at behaviour for a single Shopify customer||✓|
|Get attribution right from payment gateways like paypal.com||✓|
|Exclude spam traffic from GA||✓|
|Capture on-site search terms||✓|
|Store currency matches GA currency||✓|
|Store timezone matches GA timezone||✓|
* Orders can be attributed back to a marketing channel or campaign, and linked to multiple previous visits by the customer using multi-channel attribution in Google Analytics
Top Shopify app for Google Analytics
The Littledata app makes all of this remarkably easy. It guides you through the correct Google Analytics setup for your Shopify store, then provides curated reports and analytics to help you make sense of your new stream of reliable data.
In addition to 100% accurate sales tracking, Enhanced Ecommerce events and advanced marketing attribution, our Shopify app includes ReCharge integration for subscription analytics. After all, how can you grow a business unless you understand what share of your sales comes from repeat buying versus new customers?
You don’t have to be a Google Analytics expert to use Littledata’s Shopify app. In fact, the app works best for product and marketing teams that are eager to learn about the big power of little data. We simplify the setup process and streamline the reporting process. It’s that simple. Try it today for free in the reporting section of the Shopify App Store and see for yourself!