We’re excited to announce that the first automated report packs are live in the app! Each pack contains a curated set of reports proven to help ecommerce businesses scale faster and smarter.

Looking for next-gen analytics reporting that doesn’t break the bank? We developed report packs to make advanced analytics accessible to every customer – in just the right combination. You can subscribe to an entire pack for one low monthly price.

New Littledata Feature: Report Packs

Why we built report packs

Call us crazy, but we believe that every ecommerce business should have the tools to automatically transform their Google Analytics data into actionable insights. Otherwise, what’s the point of all that tracking?

Unlike the reporting features in some other analytics apps, Littledata’s reports never sacrifice accuracy for usability, nor the other way around. Put simply: we have no time for fluff.

We believe that the most useful analytics can – and must – be both clean and accurate, and we’ve built the app’s reporting functionality around the actual reporting needs of successful ecommerce businesses, based on our experience with enterprise customers, Shopify stores, and some of the biggest charities in the world.

Our analysts considered the many setups we’d built for customers on top of the core Littledata app, and the idea for report packs grew out of this work. We found that growth-oriented ecommerce businesses weren’t just looking for clutter-free analytics, but the right combinations of reports to guide ad spend, marketing channel priorities, ecommerce site design and customer journeys.

As a result, report packs are next-gen reporting with just enough algo-awesomeness to keep the data geeks happy while letting your marketing team focus on actionable insights to increase engagement at every stage of the shopper journey, from first views and clicks to repeat buying behaviour.

Basics report pack

The first three packs

We’ve launched three report packs to start: a Basics pack, an Ecommerce Performance pack, and a Shopify marketing pack.

Basics pack

  • Overview of site performance
  • Sessions and bounce rate by city
  • Sessions by device type
  • Pages where users enter and exit

The Basics pack includes four essential reports on site performance and user behaviour. It’s a must-have for any ecommerce site with active users, whether you have a ton of conversions or are still growing your shopper base.

Ecommerce Performance pack

  • Overview of ecommerce stats
  • Product category performance
  • Number of sessions to make a transaction
  • Number of days until a purchase is made

Many Littledata customers use an enhanced ecommerce setup in Google Analytics. With four essential reports on shopping behaviour and store performance, the Ecommerce Performance pack will help you get the most out of that setup and make data-driven decisions for rapid growth.

Shopify pack

  • Conversion rate by marketing campaign
  • Conversion rate by marketing channel
  • When users are most likely to buy
  • Shopping behaviour by channel

The Shopify pack includes four reports that connect marketing channels with shopping behaviour. Built to give our Shopify app users a pro reporting experience, the pack contains essential analytics for growing a Shopify store through intelligent targeting.

Anticipated addition to our reporting feature set

Report packs offer high value at a lower price point by automating data collection and presentation based on proven ways to use and interpret Google Analytics data. Even though they’re newly launched, they’ve already become a much-used feature alongside our popular custom reports, which agencies and large ecommerce stores use to dig deeper into marketing channels and user behaviour specific to their site design and business models.

We recommend starting with one report pack and then adding more packs and custom reports to fit your needs. Subscribe to a report pack today to lock in an early-bird discount and start making better-informed marketing and product decisions. New to Littledata? Sign up for a free analytics account.

PS. Our developers are hard at work on a number of new report packs, including packs for enhanced ecommerce, ReCharge subscription businesses, email marketing, Facebook ad performance, and more. Subscribe to this blog for the latest updates.

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