Google Analytics Data Retention policy – which reports does it limit?

Data Retention

From 25th May 2018 Google allowed you to automatically wipe user-level data from the reporting from before a cut-off date, to better comply with GDPR.

We made the change for Littledata’s account to wipe user-level data after 26 months, and this is what we found when reporting before February 2016.

Reports you can still view before the user data removal

 Audience metrics
Pageviews
Sessions ✓
Users X
Bounce rate ✓
 Audience dimensions
Demographics X
OS / Browser X
Location X
User Type X
 Behaviour
Pageviews
Custom eventsX
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