From 25th May 2018 Google allowed you to automatically wipe user-level data from the reporting from before a cut-off date, to better comply with GDPR.
We made the change for Littledata’s account to wipe user-level data after 26 months, and this is what we found when reporting before February 2016.
Reports you can still view before the user data removal
Audience metrics | |
Pageviews | ✓ |
Sessions | ✓ |
Users | X |
Bounce rate | ✓ |
Audience dimensions | |
Demographics | X |
OS / Browser | X |
Location | X |
User Type | X |
Behaviour | |
Pageviews | ✓ |
Custom events | X |