From 25th May 2018 Google allowed you to automatically wipe user-level data from the reporting from before a cut-off date, to better comply with GDPR.
We made the change for Littledata’s account to wipe user-level data after 26 months, and this is what we found when reporting before February 2016.
Reports you can still view before the user data removal
| Audience metrics | |
| Pageviews | ✓ |
| Sessions | ✓ |
| Users | X |
| Bounce rate | ✓ |
| Audience dimensions | |
| Demographics | X |
| OS / Browser | X |
| Location | X |
| User Type | X |
| Behaviour | |
| Pageviews | ✓ |
| Custom events | X |
