If win-back campaigns aren’t a part of your retention strategy, you’re leaving money on the table. But how do you build the targeting for those campaigns? As acquisition costs continue to soar, brands are honing in on retention more than ever before. There’s no better way to keep customers engaged and coming back for more than with a win-back campaign that’s backed by data. In our new Segment recipe on win-back campaigns, we teach you how to: Send Shopify events to Klaviyo with Littledata’s Shopify source for Segment Identify a group of inactive customers to reactivate Build and schedule automated campaigns in Klaviyo to run systematically and optimize for efficiency Zeroing in on retention can have a massive uplift to your bottom line. On average, it’s five times more expensive to acquire a new customer than it is to retain an existing one, and improving your customer retention by as little as 5% can boost your revenue up to 25%.  At Littledata, we have been honored to see the number of high-value use cases that have come out of our Shopify source for Twilio Segment. Using our Shopify source with a trusted CRM destination like Klaviyo, brands are able to push accurate sales, marketing, and customer data to Klaviyo, build data-driven email and SMS win-back campaigns, and retarget their churned customers with hyper-targeted messaging in the perfect timing.  The key to building an effective win-back campaign lies in complete customer data. To have a real impact, your definition of customer data must include core data points like purchase history, average order value, and products a customer has been interested in but not bought yet. With these insights, you can reach the right audience at the right time and serve them the right piece of content to reactivate them. With brands like Rothy’s, Lick, and Sheertex using Littledata’s Shopify source for Segment, we’ve seen first-hand how top DTC brands on Shopify Plus use the data we track to target customers more effectively, reducing CAC while improving LTV. Our latest Segment recipe leverages Twilio Engage to help you build an audience of inactive customers and re-engage them in Klaviyo.To go a step further, we’ve added insights into how you can create a computed trait to continually refine your audience – in this case, based on average order value (AOV). Want to send Shopify data to Segment? Littledata's Shopify source for Segment enables you to automatically send ecommerce events to any of Segment’s hundreds of destinations. Capture data at every touchpoint and attribute results from your marketing campaigns with 100% accuracy thanks to our server-side tracking. Did we mention that we also handle identity resolution? Get started for free with a 30-day trial or book a demo today!

Meta is pushing all ecommerce brands to implement the Facebook Conversions API. But what is it exactly? And what is the benefit of using an ecommerce data platform to push data back to Facebook? If you're running a Shopify store and you're not using Meta's Conversions API via Littledata, you're missing out on a lot of benefits that can help you drive more sales, grow your business and most importantly run higher converting Facebook Ad Campaigns. As Meta explains, the Conversions API can get you “closer to your customers” and help you “take advantage of first part data” from your Shopify store. But what does that all mean? Can’t you just add some extra code and be done with it? In fact, it’s not so simple. As with GA4 implementations, there are a lot of soft apps and integrations for Facebook Ads that work ok for very small merchants (less than $500k GMV). But serious brands need complete data in Meta — whether you’re focused on retargeting the checkout funnel, building better audiences, or just improving your overall top-line ad spend. Littledata has worked with several of the top DTC brands on Shopify and BigCommerce. Here are the top 4 reasons why you should reconsider your tech stack for advertising on Meta. These are the top benefits our most successful brands have seen after installing our Facebook Conversions API connection. 1. Better targeting of potential customers Meta's machine learning algorithm uses conversion signals to understand what type of people on their platform are likely to purchase products from your shop. By sending conversion event data to Meta, you're helping them understand your audience better and allowing them to target the right people with your ads. This can result in cheaper impressions and conversions for you. Think of this like training the platform to understand your ideal customer profile (ICP). Because Littledata tracks both one-off and repeat purchases (including subscriptions from apps like Recharge, Smarter and Stay Ai), you get complete data for both targeting and audience building (lookalike audiences with a higher LTV). 2. Improved ad performance Meta uses conversion signals to optimize your ads and find the highest quality potential customers within their user base. By sending Meta conversion complete event data and using it as the optimization event for your ads, Meta can show your ad to the right people at the right time, increasing the chances of them becoming your customer. This will cut down on wasted ad spend and increase overall conversions. 3. Better marketing attribution Meta's Conversions API allows you to send conversion event data to Meta from your backend systems instead of directly from the browser. This means that even if the user leaves the page quickly or has an ad blocker, the data is still being sent to Meta’s event manager. Using the Conversions API can improve the attribution of your conversions to your ads, which can result in better ad spend performance and audience building in the future. 4. More data to work with When you use the Conversions API, you can send personally identifiable information (PII) like email address, phone numbers back to Meta/Facebook. This allows Meta to match the user with their internal database and get a better understanding of who is converting on your site. It means that shoppers get better, personalized ads that fit their interests. You can also send Meta pseudo-anonymous data like IP address and user agent, as well as Meta's own cookies from the frontend. This gives Meta more data to work with and can help improve their targeting and optimization algorithms. How it works Littledata is the most advanced solution for Conversions API, but we didn’t get there by accident. Our Google Analytics integration has been the industry leader since 2017 and we used a similar framework to support CAPI so that brands can get complete, accurate data in Facebook Ads and Instagram Ads. In addition to the server-side tracking that’s automatically added by Littledata to capture everything that happens in your online store’s “lower conversion funnel”, such as checkout funnel activity and purchases, Littledata's integration with the Conversion API is superior to other solutions because of the way it sends the fbp and fbc cookies, which are crucial parameters for the event match quality score. Littledata ensures that an fbp is always available and automatically generates one in the event that the fbp parameter cannot be retrieved due to ad blockers. Additionally, the fbp and fbc parameters are passed with server-side events to ensure the highest event match quality. Why are the fbc and fbp parameters crucial for Meta CAPI? The event match quality score is an algorithm used by Meta to price impressions, choosing the right users within their user-base to target and provide you with the cheapest impressions and conversions. If the fbp and fbc parameters are not sent, the event match quality score will be negatively impacted, and Meta will not be able to optimize your ads to target the right users effectively. To overcome this, Littledata's integration with Meta Conversion API ensures that the fbp parameter is always available, even if it cannot be retrieved due to ad blockers. The fbp is automatically generated, and the user is attributed to it to ensure that the event match quality is not negatively affected. When using Littledata's integration with Meta's Conversion API, Shopfiy and BigCommerce brands can expect to see a boost in the number of conversions that Meta is able to attribute to their ads, resulting in significant ad spend performance and improvements to the overall ad campaign.  Still wondering how these four reasons work out in action? Check out how Flux Footwear used Littledata to support multiple data destinations. A shoe brand that embraced data when they kicked off their business, Flux saw amazing six-figure growth by making data-driven decisions with data they could trust.  On Shopify Plus? Book a Littledata Plus demo today. We’re happy to audit your Facebook data for free in advance of the call.