What an amazing year it’s been already! With a focus on smart connections for ecommerce analytics, Littledata is scaling quickly.

We recently closed a new funding round and are firing on all cylinders, ramping up our agile product development, marketing outreach, career opportunities and conference participation.

Here’s the latest news from Littledata HQ.

AdWords and Analytics

Littledata closes new angel funding round

We’re excited to announce that Littledata has closed a new angel funding round. We will be using the new funding chiefly to enhance product development and inbound marketing.

Funding is a tricky thing. Too many companies make big claims without building a viable product, or estimate markets that don’t actually turn out to exist. We’ve taken the opposite approach, building automated tools that solve real problems faced by major ecommerce brands. After all, the fanciest reporting in the world is useless if you can’t trust your data!

In other words we’ve been conservative with our funding because we believe in establishing deep product-market fit, and this new round comes at a perfect time. I’ve long said that bootstrapping builds better startups. For a bit of Littledata history, check out CEO Edward Upton’s appearance on the Ecommerce Fastlane podcast, and his take on six challenges in developing a Shopify integration.

New connection: Shopify to Segment

We worked closely with the Segment team to create the ultimate Segment connection for Shopify and Shopify Plus.

Segment offers a powerful Customer Data Infrastructure (CDI) that lets you clean, collect and control customer data.

Our Shopify app for Segment users fixes tracking automatically, and lets you use Shopify as a Segment source. Benefits include:

  • Server-side tracking for 100% accuracy
  • Capture every customer touch point, including checkout steps, sales data and customer lifetime value (LTV)
  • Push Shopify customer data to hundreds of Segment destinations
  • Set up in minutes for any Shopify store

We’re hiring!

With great things on the horizon, Littledata is seeking the best talent across departments in London, NYC and Romania. Check out our job postings for an up-to-date list. Our values include:

  • Agile development
  • New technologies
  • Open collaboration
  • Happy people

We’re looking for brilliant team players who are ready to build the next generation of analytics apps. Google Analytics knowledge is essential. Ecommerce experience is a plus!

Conference season

We all might live online these days, but our team culture values meetups IRL. If you’re heading to Shopify Unite in Toronto this June, or ReCharge’s ChargeX conference in LA in September, send us a note – we’d love to see you 🙂

Should you go to that ecommerce conference? How to decide.

There’s never been a better time to join the Littledata family, whether as a partner, customer or team member. Growth has never been stronger – and customer happiness continues to be our most impressive statistic. Thank you for joining us on the journey to better data!