Littledata's new Shopify app for Segment tracks sales and browsing behavior automatically, so you can focus on growth.

Thousands of online businesses use Segment to clean, collect and control customer data. Littledata's Segment connection fixes ecommerce tracking automatically, and sends that data to your Segment workspace. Our Shopify-to-Segment connection is the newest source in the Segment catalog, joining over 200 powerful integrations.

Segment by Littledata

We've always loved Segment, and with a growing number of shared customers (larger ecommerce sites using both Segment and Littledata), building a seamless connection was a no-brainer. 

Automated ecommerce tracking

Like our Google Analytics connection for Shopify stores, our Segment connection uses server-side tracking to capture every step in your checkout flow, plus sales, refunds, product variants, and more. 

It's the easiest way to ensure accurate, detailed data about sales and shopping behaviour. In fact, Littledata is the only recommended Segment integration for Shopify and Shopify Plus!

Benefits include:

  • Works with any Shopify or Shopify Plus store
  • Server-side tracking for 100% accuracy
  • Captures every touch point, including checkout steps, sales data and customer lifetime value (CLV)
  • Analytics audit to check for accurate tracking

The connection captures what happens on your Shopify store, then pushes that data to Segment so you can send it to hundreds of Segment destinations. Customers use this for marketing automation, campaign personalization, ecommerce optimization, reporting and analysis. For example, you can push your Shopify data to tools including Hubspot, Salesforce, Mixpanel and Google Analytics.

Browse our Segment help guides for details about which events you can track with our Segment connection.

Best Shopify app for Segment users

Getting started

Getting started is easy. If you don't already have a Littledata account, you can download Littledata's Shopify app for Segment users directly from the Shopify app store - with free trials on all plans!

If you're already using Littledata, you can add the Segment connection from the Connections tab in your Littledata admin.

Questions? Our enterprise plans now include the option for custom Segment data audits, setup and reporting. We're here to help you scale.