It's no secret that Google Analytics (GA) is the bedrock of modern analytics.
For analytics experts in all verticals — not only ecommerce — Google Analytics is the primary tool for setting goals, tracking results, ecommerce benchmarking and optimising campaigns for peak performance.
Note: Do you really need a Google Analytics expert to help with your Shopify data?
But GA is no walk in the park. It's a complex platform with a robust dashboard, unique features like Enhanced Ecommerce and dozens of helpful tracking features for merchants big and small.
Because GA can be a learning curve for less experienced users, many Shopify merchants opt to work with a Google Analytics consultant or Google Analytics consulting group to navigate the waters of GA and optimise their product campaigns.
Get top Google Analytics consultants for Shopify
But before you go hunting for Google Analytics consultants for your store, make sure they check all the boxes:
Can they code in GA?
From UTM parameters to more complex bug fixes, a respectable GA consultant should be comfortable with code.
While troubleshooting and custom implementations are the most common calls for coding experience, Google Analytics experts should be able to code in GA with no problems.
Are they comfortable segmenting data?
As the old adage goes, averages always lie. In other words, insights from data reports go beyond the average numbers that GA shows.
To better understand the data, an experienced GA consultant should know how to segment the data. If you hire a GA consultant who shows you plain GA exports exactly as Google shows it to the user, he/she is providing your store no value.
Data without a plan of action is just a collection of reported numbers — nothing more.
Do they deliver insights, not reports?
Not every Shopify store owner understands bounce rates, but most understand that there are shoppers who find their way to an online store, don't take any on-site action, and leave the site right away. In other words, a good Google Analytics consultant should not be interested in exports from GA, but insights.
A reliable Google Analytics expert should be able to extrapolate data from GA, explain to store owners what it means and communicate the impact for ecommerce managers. We've seen that many merchants are not interested in complex GA data, and you probably don't have time to read comprehensive reports — what you probably need is guidance, translation and plain english to turn data into actionable insights.
Why Shopify store owners choose enterprise plans
There's no getting around it — highly effective (and affordable) Google Analytics consultants are difficult to come by. Luckily, there's a better way for merchants to track data they can trust and build their strategy around reliable reporting from GA.
Littledata's enterprise plans (which are also optimised for Shopify Plus) offer all the benefits of a personal Google Analytics consultant along with better insights, the experience to address complex issues, and dashboards to visualise the KPIs that matter to your store.
Try Littledata free for 30 days
1) Start with an audit, sail to higher revenue
We first got started as a next-gen audit tool, so it's no accident that enterprise plans begin with an audit review.
During the audit, we review your store's data gaps and tracking issues keeping you from data you can trust for actionable insights. Our audits extend across marketing channels, mobile app performance and user behaviour on your storefront and product pages.
Our Google Analytics-certified account managers ensure a smooth process through strategy, implementation and optimisation.
2) Define project goals
3) Decision-making power throughout the process
If you have GA questions, enterprise customers can also communicate with our account team through Slack and Trello.
4) Always getting better
Take the first step
Beyond deep experience with Shopify and Shopify Plus, we have a number of seamless connections with everyday tools like Facebook Ads and Google Ads for accurate marketing attribution, plus full support for Google Tag Manager setup, etc.
Take the first step into our custom enterprise plans. ?