We may be biased, but…Shopify is a terrific, industry-leading platform that continues to see success with its in-app features and integrations.
But one of the ways it hasn’t been successful? It’s native reporting.
Tip: See why Shopify analytics are broken (and how to repair your Shopify tracking)
In a recent post running down some popular brands using the Segment app for their stores, we outlined what the Segment platform is and why top brands are choosing to integrate Shopify with Segment.
Today, we’ll run down the top 3 benefits for merchants using Shopify and Segment in tandem. First, let’s start with the problem:
What’s wrong with Shopify reporting?
Shopify’s native tracking tool (Shopify analytics) is unsophisticated and incomplete, missing key steps in the customer journey. This makes it tough for Shopify users to get accurate sales and marketing data for their store.
The situation is even worse if you want to push that data to Segment (previously, this had to be done manually), since you’d have to hire a developer or consultant just for the setup.
But it’s not all doom and gloom. Luckily, Littledata’s new Segment connection (available in the Shopify app store) fixes this issue automatically. Here’s how…
Use your store as a Segment source
How does the Segment connection work?
Once the data is tracked within your Shopify store, it’s then sent to Segment. By adding Shopify to your Segment sources, it’s easier to push your Shopify dataset to Segment destinations so you can report and act on ecommerce behavior.
Plus, our app fixes the tracking automatically, so you can make data-driven decisions with peace of mind, knowing your Shopify data is accurate when you push it to Segment destinations.
Tracking for Shopify & Shopify Plus
To recap from our post a few weeks ago, Littledata’s Segment connection sends the following events from your Shopify or Shopify Plus store to Segment.
These events will show up as tables in your warehouse, and as regular events in your other destinations like Google Analytics, Amplitude, Mixpanel, Kissmetrics, Heap and more. Among all Shopify apps, the Segment connection offers benefits unique to Shopify partners.
Check out our help center for additional questions on the Segment integration.
3 reasons to integrate Shopify with Segment
1) Capture every customer touchpoint
Our Segment connection lets you use Shopify as Segment source. In other words, merchants can now automatically track every ecommerce touchpoint on your Shopify store, including:
- User/browsing behaviour
- Checkout steps
- Sales & refunds
- Customer lifetime value (CLV)
- Marketing metrics like customer acquisition cost (CAC)
When merchants integrate Segment with Shopify, no touchpoint in the customer journey will go untracked. This includes multiple checkout steps, sales conversion data and customer lifetime value (CLV), arguably the most crucial metric for Shopify stores.
Running a subscription store? We have you covered. The app integrates with ReCharge and Google Analytics so you can track all your subscription data. It also connects to your Facebook Ads and Google Ads for accurate marketing attribution and customer journey tracking. This way, you know which campaigns are actually working (and which are not).
Tip: Hey, subscription stores! Now you can track all your subscription lifecycle events
2) Server-side tracking for 100% accuracy
Speaking of tracking, Littledata’s server-side tracking approach within Google Analytics beats out Shopify’s native reporting, which is riddled with inaccurate numbers.
Server-side tracking ensures each data metric is 100% reliable, empowering merchants to make better, data-driven decisions for their store.
3) Set up in minutes for any Shopify store
Quick integrations should never be undervalued. Within minutes, Shopify merchants can have their stores armed with a steady data flow.
Sound too good to be true? That’s the power of next-gen tracking and reporting.
Which ecommerce events are tracked?
Littledata’s Shopify app for Segment automatically tracks key events in the ecommerce journey. These currently include:
From your Segment workspace, you can then push this data to hundreds of Segment destinations, such as:
- Reporting and visualization tools like Mixpanel and Google Analytics
- Sales and marketing apps like Hubspot and Salesforce
- Email marketing like Drip and Klaviyo
And the list goes on and on…here’s a full list of everything you can track.
Enterprise plans for Shopify Plus stores
The Segment integration for Shopify captures every stage in the customer journey, empowering you to do more for your store with an accurate dataset.
The best way to get started? Littledata enterprise plans are a popular option for Shopify Plus merchants and other stores set on major growth.
Not only that, but enterprise plans are specifically designed with Plus stores in mind. With Littledata enterprise, you get:
- Shopify Plus support
- Segment support
- Unlimited connections
- Unlimited data thresholds
- Custom setup & reporting
- Manual data audits
- Optimization support
Enterprise plans also offer reliable customer support, a dedicated account manager, help from our Google Analytics consultants, data analytics experts and ecommerce growth hackers.
Ready to give it a shot? Get started with our 30-day free trial, and if you have any questions about Segment, Shopify, how the connection works, we’re here to help!
