As the most popular recurring billing solution for Shopify stores, ReCharge helps Shopify and Shopify Plus merchants sell subscriptions easily and smoothly.

ReCharge’s feature set also allows for a variety of subscription types, including single product, mixed cart & entire cart subscriptions.

In our last post, we talked about major challenges for Shopify store owners who manage subscription orders. Today, we’re outlining a major solution.

Why use ReCharge?

By installing ReCharge, Shopify merchants can customise subscriptions for their store (including custom promotions via Advanced Discounts API).

The ReCharge and Shopify APIs allow developers to customise the checkout experience for customers and personalise how those customers manage their subscriptions.

And that’s not all — with access to the ReCharge API, Shopify merchants can harness the power of marketing automation. Whether you want to automate product discount codes, order cancellation processes or updated pricing on select items, you can do just that.

Installing ReCharge on your store also means orders are processed faster (thanks to an increased API call limit). For Shopify Plus merchants, ReCharge has full compatibility with popular apps like Klaviyo and Smile.io.

Why connect ReCharge with Shopify?

As mentioned above, ReCharge helps Shopify store owners easily sell and manage subscriptions.

However, without hiring expensive Google Analytics consultants, ReCharge customers don’t have a way to access a complete data collection in Google Analytics — until recently.

Get Littledata's ReCharge connection for your Shopify store

Wait, why Google Analytics?

Arguably the most powerful free tool available to marketers, Google Analytics is a robust data platform that allows for multi-layered tracking, buyer behaviour analysis, segmenting by user characteristics and much more.

While GA offers free features and hundreds of metrics for stores of all sizes, it certainly isn’t without shortcomings. However, Littledata offers a way to maximise the power of Google Analytics’ powerful data platform along with the Shopify ReCharge connection:

How to optimise the Shopify ReCharge connection

Unfortunately, simply installing ReCharge on your Shopify or Shopify Plus store limits the full power of the connection. That’s where we come in.

Littledata’s Shopify ReCharge connection opens the door to accurate data for recurring transactions through an automated, advanced Google Analytics integration.

With Littledata’s connection, merchants not only benefit from accurate data — they get more features, automated tools and ways to track their store’s performance in GA:

1) Automatically track first-time payments & recurring transactions

Shopify reporting is now 10x easier. With Littledata’s Shopify ReCharge connection, merchants can enjoy easy tracking of the entire customer journey along with accurate marketing attribution.

The best part: you won’t need to lift a finger (after granting GA access, of course).

2) Get marketing attribution for subscription revenue

Littledata’s smart technology automatically connects your ReCharge checkout with Google Analytics for accurate subscription revenue, including first-time payments and recurring transactions.

3) Segment your performance

Whether by payment source, subscription plan type or product category, connecting ReCharge with your Shopify store allows you to track performance by segment.

Not only does this ensure accurate tracking of your entire ecommerce funnel, but it also frees you to take full advantage of automated Shopify reporting to grow revenue (including report packs designed for subscription analytics).

4) Benchmark your site

See how you stack up against other subscription-based Shopify merchants with Littledata’s powerful ecommerce benchmarking tool. 

Not only will integrating ReCharge allow you to see website benchmarks by industry, but you’ll also see which key metrics are succeeding and which of them have room for improvement.

The ReCharge connection also offers access to professional-level subscription analytics tools.

How the Shopify ReCharge integration works

From marketing campaigns to first-time transactions and recurring revenue, integrating Littledata with ReCharge lets you capture the entire subscriber journey and all the crucial data it produces.

With Littledata’s magic sauce, your Shopify store and ReCharge data are automatically connected and reeled into Google Analytics.

ReCharge integration with Littledata for subscription analytics in Google Analytics

Once the two are integrated, Littledata’s revenue optimisation tools pull straight from your Google Analytics data.

Connect the apps you know and love

In addition to the ReCharge connection, Littledata lets you loop in the subscription tools and marketing apps you rely on most — Facebook Ads, Google Ads, CartHook, Refersion, and more!.

Bottom line: Littledata automates the process to ensure accurate sales data and marketing attribution for your Shopify store. You can view the data directly in Google Analytics, or in the Littledata app.