Does Littledata work with my ecommerce reporting tool?


We often get asked if Littledata works with certain reporting tools that are popular among merchants.

Here’s the short answer: if your tool can pull data from Google Analytics or Segment, then our smart connections will help you get accurate data to use with those reporting or data insight tools.

Here’s exactly how we work with each platform.

The Establishment

These are the main ecommerce reporting tools. If you’re using one of these tools, you’re in luck. Littledata integrates with them automatically. These products include:

  • Google Analytics
  • Google Data Studio
  • Tableau
  • Segment
  • Power BI

Read on to see how Littledata works with these data insights tools to improve the accuracy of your data and the usefulness of your reporting.

Google Analytics

google analytics ecommerce reporting tool littledata

The world’s most popular analytics tool gets even better when paired with Littledata’s smart connections and full audit to enhance the ecommerce event data captured from your store.

GA is the core tool to which Littledata connects, allowing you to connect to other dashboards below, such as Tableau and Data Studio.

Try Littledata free for 30 days


Segment shopify app by littledata ecommerce reporting tools

Segment’s data pipeline is a trusted way to get analytics from one platform into dozens of others without complex engineering.

Our source for Shopify and Shopify Plus helps you automatically send ecommerce events into any of Segment’s hundreds of destinations.

Once the Segment connection is set up, you never lift a finger.

Google Data Studio

google data studio ecommerce reporting tool littledata

Data Studio is our dashboard tool of choice for more custom-designed reports. 

Because Data Studio integrates seamlessly with Google Analytics, Littledata’s connections can all be exported from Google Analytics into Data Studio, making our Shopify app the top Data Studio connector for Shopify stores.

While it can be slow to generate reports at scale, Data Studio’s unlimited free reporting makes it hard to beat for ad-hoc analysis. And they often add new report templates and visualizations.

With Littledata’s Data Studio connection, you get:

  • Accurate sales data, including refunds and repeat purchases
  • Custom dimensions for LTV reporting and cohort analysis
  • Better marketing attribution, since our app stitches sessions together automatically

Note: Are you looking for accurate Shopify sales data in Google Analytics and Google Analytics? Get the free ebook on Shopify tracking, including tips for tracking refunds and repeat purchases.


tableau data reporting tool ecommerce littledata

Tableau, now part of the Salesforce family, was one of the first tools to provide a smart, easy setup dashboard.

Their connection with Google Analytics is well established, and as with Data Studio you can access the Littledata events from there.

Power BI

power bi ecommerce reporting tool littledata

Microsoft’s popular reporting tool can also import data from Google Analytics, so anything Littledata pushes to GA is available in Power BI.

Power BI is especially useful if you want to visually explore your ecommerce data, as the platform offers interactive visualizations and a range of business intelligence (BI) insights. They also allow on-premises report deployment (behind a firewall), which is great for larger brands with large in-house teams.

Newer solutions

In addition to the ‘establishment’ above, Littledata seamlessly integrates with a number of newer reporting tools that offer Google Analytics insights and visualizations. These apps and reporting tools include:

  • Glew
  • Glow
  • Yaguara

These tools are especially popular with Shopify and Shopify Plus stores.


glew vs littledata ecommerce reporting tools for ecommerce data

Glew provides some cleverly-curated ecommerce reports, but any of the underlying data on marketing attribution or customer behaviour pulled from Google Analytics will require Littledata’s improved tracking for full accuracy.

Here’s a more detailed guide of the differences between Glew and Littledata.


grow data dashboard reporting tool for ecommerce

Grow is a newer dashboard tool with hundreds of reporting sources, of which Google Analytics is their ‘most popular’.

While some of the detail from Littledata’s connections may be lost in ‘basic reporting’ from GA, their multi-channel marketing reports are useful.


yaguara reporting tool for ecommerce data reporting

Yagura provides a series of templates to gain insights into your ecommerce business.

One of their key integrations is with Google Analytics, and so the extra insights from Littledata’s tracking can be pulled into a Yaguara dashboard.

Tools we don’t work with directly

The following tools don’t connect with Littledata, and we aren’t planning an integration.


conversific ecommerce reporting tool littledata

Conversific is an analytics tool for Shopify, with similar reporting to Littledata.

While Conversific doesn’t offer the same smart connections as Littledata, it’s unlikely you’d need to use the two together.


metrilo reporting tool for ecommerce shopify littledata

Metrilo offers to optimize marketing channels for ecommerce. While their guide says Metrilo is a good alternative to Google Analytics, it won’t replace the reporting that Littledata provides.


zaius reporting tool for ecommerce data analytics tool

Zaius is an ecommerce CRM, allowing you to personalise and automate marketing based on customer interactions. As such, it needs its own event data capture, and can’t integrate with Littledata reporting.

Note: Have you built custom reports using Littledata tracking? We’d love to hear about it. Give us a shout and let us know.

Top 10 ecommerce sites using Refersion

Top 10 ecommerce sites using Refersion

By now I’m sure you’ve heard of Refersion

How to use Custom Dimensions in Google Analytics for subscription ecommerce
Google analytics littledata accurate shopify reporting and shopify reports

How to use Custom Dimensions in Google Analytics for subscription ecommerce

One of the challenges subscription businesses face is differentiating between

You May Also Like