If win-back campaigns aren’t a part of your retention strategy, you’re leaving money on the table. But how do you build the targeting for those campaigns? As acquisition costs continue to soar, brands are honing in on retention more than ever before. There’s no better way to keep customers engaged and coming back for more than with a win-back campaign that’s backed by data. In our new Segment recipe on win-back campaigns, we teach you how to: Send Shopify events to Klaviyo with Littledata’s Shopify source for Segment Identify a group of inactive customers to reactivate Build and schedule automated campaigns in Klaviyo to run systematically and optimize for efficiency Zeroing in on retention can have a massive uplift to your bottom line. On average, it’s five times more expensive to acquire a new customer than it is to retain an existing one, and improving your customer retention by as little as 5% can boost your revenue up to 25%.  At Littledata, we have been honored to see the number of high-value use cases that have come out of our Shopify source for Twilio Segment. Using our Shopify source with a trusted CRM destination like Klaviyo, brands are able to push accurate sales, marketing, and customer data to Klaviyo, build data-driven email and SMS win-back campaigns, and retarget their churned customers with hyper-targeted messaging in the perfect timing.  The key to building an effective win-back campaign lies in complete customer data. To have a real impact, your definition of customer data must include core data points like purchase history, average order value, and products a customer has been interested in but not bought yet. With these insights, you can reach the right audience at the right time and serve them the right piece of content to reactivate them. With brands like Rothy’s, Lick, and Sheertex using Littledata’s Shopify source for Segment, we’ve seen first-hand how top DTC brands on Shopify Plus use the data we track to target customers more effectively, reducing CAC while improving LTV. Our latest Segment recipe leverages Twilio Engage to help you build an audience of inactive customers and re-engage them in Klaviyo.To go a step further, we’ve added insights into how you can create a computed trait to continually refine your audience – in this case, based on average order value (AOV). Want to send Shopify data to Segment? Littledata's Shopify source for Segment enables you to automatically send ecommerce events to any of Segment’s hundreds of destinations. Capture data at every touchpoint and attribute results from your marketing campaigns with 100% accuracy thanks to our server-side tracking. Did we mention that we also handle identity resolution? Get started for free with a 30-day trial or book a demo today!

Grind had 11 brick and mortar stores in the UK before they dove into ecommerce on Shopify. It was not until the COVID lockdown that they moved from strictly brick and mortar to the ecommerce ecosystem. Before then, only half of a percent of their business was online! After they added subscriptions and built a data stack to inform the launch of new promotion methods, the business scaled to 50x revenue in just a couple of months. THE CHALLENGE Over the years, Grind built an incredible brand through their popular brick-and-mortar stores and newsletters, going beyond coffee to become a part of their customers' lives in a meaningful, authentic way. Grind is gaining awareness not just in their local region of London but celebrating subscribers from around the globe. After losing their offline (physical location) business practically overnight, Grind needed to quickly pivot to ecommerce and get an accurate picture of their online customer lifetime value (LTV) for “one-time” and “recurring” orders. They needed to see and report on customer behavior happening on their Shopify store to improve the checkout flow, build ideal customer profiles, retarget the right customers using dynamic social ads, and make crucial decisions using accurate data at the core of these efforts. THE SOLUTION Littledata's Recharge connection made it easy to get accurate sales data and marketing attribution across the subscriber journey. This smart technology connected Grind’s Recharge checkout with Google Analytics for accurate data about subscription revenue, including first-time payments, recurring transactions, and subscription lifecycle events. They were able to see LTV by channel and—critically—to predict where high- value subscriber growth was most likely to happen. It all came down to “measuring the difference in LTV for subscribers versus one-time purchasers” says Grind CMO Teddy Robinson. “Subscription revenue and return on ad spend (ROAS) were really the biggest top-line metrics for us.” RESULTS Subscription selling has created an exciting opportunity for the Grind ecommerce store to unlock potential revenue, build long-lasting relationships with their customers, and create a community among consumers. Building on their existing loyal customer base, Grind’s introduction of sustainable at home coffee pods— and tracking checkout events accurately with Littledata’s Recharge connection—Grind saw massive subscriber growth across paid and organic channels. They went from £10k to £500k monthly ecommerce revenue, and are have expanded internationally. A few takeaways of what Grind accomplished with Littledata: • 50x Subscription revenue in three months • 100% Recharge orders captured in Google Analytics • 28 Event types tracked in the checkout