Track subscription lifecycle events with ReCharge v2

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It’s time to supercharge your subscription analytics!

We’re excited to announce that the most advanced analytics integration for ReCharge stores just got even better.

With version 2.0 of Littledata’s ReCharge connection, you can easily track subscription lifecycle events and attribute them back to the original source.

The enhanced integration is now in public beta, so if you’re a current user you can upgrade in the app. New users (get an unrestricted free trial here) will automatically start with ReCharge v2.

Here’s a quick guide to what’s new and why it matters for your ecommerce business.

What can you track?

ReCharge has always been one of Littledata’s most popular connections for ecommerce analytics. The new version of our ReCharge connection captures subscription lifecycle events for even more detailed tracking and attribution.

What’s new

  • Track subscription lifecycle events, including subscription updates and cancellations
  • Get accurate marketing attribution for subscription lifecycle events
  • Include subscription lifecycle events in LTV calculations

Automatically track the following subscription lifecycle events

  • Subscription Created
  • Subscription Cancelled
  • Subscription Updated
  • Order Processed
  • Customer Updated
  • Charge Failed
  • Payment Method Updated
  • Max Retries Reached

Note: See everything you can track with v2, and how the events are named for Segment and Google Analytics.

Of course, all the advanced ReCharge tracking in 1.0 is still there too, including LTV tracking and a separate view for recurring purchases. We’ve simply expanded the functionality to capture even more data points!

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Where can you see the data?

Data is everywhere. But at Littledata, we believe you should have full ownership of your own ecommerce data.

Unlike reporting tools that focus on external data storage or sexy interfaces, our app actually audits your setup, fixes your tracking, and leaves the data where it should be: with you.

So where can you see the subscription analytics from our enhanced ReCharge data?

  • ReCharge v2 is an advanced analytics connection for Shopify and Shopify Plus stores using ReCharge to sell products by subscription
  • Littledata uses a combination of server-side tracking and web-based tracking to capture the events and original customer source, then sends that data to Google Analytics or Segment
  • If you’re using our Google Analytics app for Shopify, you can see the data directly in Google Analytics (GA) or Google Tag Manager (GTM), or your favorite reporting tool that works with GA data, such as Google Data Studio
  • If you’re using our Segment app for Shopify, you can send the data to hundreds of Segment destinations for analysis or remarketing 


.The number one question that drives new users to Littledata is this: why doesn’t Google Analytics data match what I see in Shopify?

So from Standard and PRO plans to enterprise plans, the number one benefit our customers find with any Littledata connection is still accurate data

The benefits of our ReCharge connection have always covered three core areas:

  1. Accurate sales data, broken down by first-time and recurring payments
  2. Better marketing attribution
  3. Custom dimensions for customer lifetime value (LTV) calculations
  4. Industry benchmarks to help you take data-driven action

With v2 of our ReCharge connection, all of those benefits have become even more powerful.

For example, with v2, you can now:

  1. See how a particular Facebook campaign contributes to subscriptions to a particular product group over time
  2. Dive deeper into the data to see if that campaign is acquiring customers who then update their subscriptions in a particular way 6 months later.

But don’t take my word for it. Check out some of the successful Shopify and ReCharge merchants using a data-driven approach to scale the smart way.

As I mentioned earlier, ReCharge v2 is now the default ReCharge connection for new users. If you’re a current Littledata customer, just login to your account and you’ll be prompted to upgrade to the latest version of the connection.

As always, let us know if you have any questions.

Let’s make 2020 the year that independent DTC subscription brands give Amazon a run for its money!

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