At Littledata, we believe Google Analytics (GA) is one of the best free tools out there.
Google Analytics is a great platform to access detailed data about your Shopify store’s user behaviour and sales performance.
Regardless of your industry, as long as your Shopify store is in business, you need a platform where you can monitor your marketing performance and identify ways to increase your conversions.
Google Analytics is the one of the most popular analytics platforms for a few reasons:
- It’s free.
- It can show nearly any metric you want to track, straight out of the box.
But with a lot of data comes a lot of complexity. Even for experienced analysts, Google Analytics can be a hurdle at times.
Your Shopify data needs constant monitoring since it's the single biggest factor in your marketing and sales decisions. And who better to do that than proven Google Analytics consultants!
Try Littledata free for 30 days
What to expect from a GA expert
A Google Analytics expert will (or should) always know what to look for and where to find it, even before opening GA.
Why? Because they’ve learned through experience to take the time and think through the data insights merchants need most.
Tip: Here's what you should expect from a Google Analytics expert
On the other hand, if you’re taking the self-learning path and tackling GA by yourself, you’re really trying to achieve two things at the same time: become a web analyst and learn the GA platform.
But are either of those time-efficient tasks to help grow your store? Probably not.
Here's another thing: while a Google Analytics expert will help you make sense of your Shopify data, it's the digital implementation specialist who ensures you have the right Enhanced Ecommerce Conversion (EEC) data in your GA dashboard in the first place.
Whether your EEC tracking will be implemented via GTM or other tools, the end game is the same: Get me the correct data in GA.
And for this, Shopify and Shopify Plus stores are in luck — Littledata automates the EEC tracking so you don’t have to.
Why get an expert?
If Littledata automates tracking, why is it necessary to hire an expert? For things like
- Day to day checks on basic metrics like revenue and transactions
- Basic campaign monitoring for Facebook Ads, Google Ads, etc.
For the most part, you can do these on your own. But a tool like Littledata provides the raw data in Google Analytics for much more granular insights, and that’s where a GA expert will come in handy.
Here's an example: With every transaction, Littledata accurately sends to Google Analytics a set of raw properties (e.g. Shopify CustomerID, TransactionID and campaign parameters).
For this data, a Google Analytics expert will be able to link the source or campaign path with customerID’s and transactionID’s in a custom report. This custom report will show the true return on ad spend (ROAS) based on different attribution models.
Determining which conversions are linked to a first interaction or an assisted interaction will help you measure and optimize your marketing campaigns with more accuracy.
Tip: Find out the real ROAS of your Facebook Ads for your Shopify store
Metrics that matter
One of the main metrics marketers want to know is Customer Acquisition Cost (CAC) per channel.
If you get that right, you’ll know exactly where to increase your marketing spend. And in doing so, you’ll probably acquire more customers for about the same fixed budget.
A GA expert will be able to gather your (true) marketing costs from all your marketing campaigns over a given time period, and calculate the amounts by channel. This sounds easy, but things can get a bit more complicated when you're trying to find the CAC based on each attribution model.
By now you should know your ROAS and CAC, but what about customer lifetime value (LTV)? In other words, you should know how much $$$ your marketing leads are spending with you, what your acquisition cost is per customer, and where to find the highest converting leads.
But do you know how much time they are spending with your brand? Which channels are bringing the stickiest clients? Which channels bring the most repeat purchases (or subscriptions)? LTV is one of the most coveted metrics for ecommerce managers.
A GA expert will help you calculate LTV by summing up the gross profit from all historic transactions for each individual customer, then splitting those conversions by channel and calculating the median for each.
And if you want things laid out for you in plain english, at Littledata we provide the necessary custom dimensions you need to accurately calculate LTV.
So what's the verdict?
For Shopify merchants, Littledata is one of the best solutions to ensure reliable data for accurate marketing attribution and buyer behaviour.
And since your Shopify store already needs fixing when it comes to data collection, an enterprise plan (with full support and a dedicated team of Google Analytics consultants) just may be an answer to your prayers.
With Littledata enterprise, get all the analytics support you’ll ever need, for a fraction of the cost to hire an experienced Google Analytics consultant.
Get in touch with our team today to see how an enterprise plan can accelerate your path to scale! ?