In a past post, we shared a similar post about the top 6 coffee brands using ReCharge for Shopify.
This time around, we’ll take a look at some top subscription fashion and beauty brands running on Shopify and using ReCharge to manage their subscriptions. If you run a subscription store and don’t use ReCharge, check out some of the benefits of the Shopify ReCharge connection.
As we mentioned in that post, ReCharge helps Shopify and Shopify Plus merchants sell and manage subscriptions with ease.
Tip: Learn about our new ReCharge v2 connection, which tracks your subscription lifecycle events automatically
When you connect ReCharge to your store, you’ll see ReCharge’s full feature set at work — track a variety of subscription types, including single product, mixed cart & entire cart subscriptions.
Why connect ReCharge with Shopify?
Whether you’re an agency, ecommerce manager, marketing manager or part of a development team, the ReCharge and Shopify APIs allow you to:
- Customize the checkout experience for customers
- Personalize how those customers manage their subscriptions
- Automate product discount codes
- Order cancellation processes or updated pricing on select items
And that’s just scratching the surface. Installing ReCharge on your store also means orders are processed faster (thanks to an increased API call limit).
Note: Littledata’s Google Analytics app is designed for better subscription ecommerce, including accurate tracking for marketing attribution and checkout steps.
According to McKinsey, the ecommerce market has grown over 100 percent per year over the last three years, with 60% of those subscriptions purchased by women. 31% of millennials are also currently subscribed to a subscription box, and that number is expected to rise.
According to Shopify, revenue for fashion ecommerce will rise from $481.2 billion to $712.9 billion by 2022.
But while fashion and beauty brands continue to soak up every ounce of consumers’ preference to shop online, the online fashion market has become extremely saturated, especially as brands use influencer marketing and focus their advertising efforts on Instagram.
Let’s take a look at 6 of the top beauty brands on Shopify making a splash in the online subscription world. Keep in mind, these brands have found success using ReCharge to manage their subscriptions.
From sustainable beauty products to personalized subscription beauty boxes, the market is filled with options for consumers — there’s something for everyone.
1) Kopari Beauty
Kopari Beauty is a California-based beauty brand specializing in coconut oil-based skincare products. Kopari launched its store in 2015 and have taken the beauty world by storm. The company uses 100% pure, organic coconut oil sustainably sourced from farms in the Philippines. Their products are paraben-free, cruelty-free, sulfate-free, phthalate-free, and vegan.
2) Ellie Activewear
A Littledata customer, Ellie Activewear is an active wear brand tailored to women through their online lifestyle Shopify store. This subscription box has a focus on self-love with outfits that promote confidence so women can love the skin they are in. Ellie delivers high-quality activewear right to your door, so you can “smile with the time you save and feel good about what you’re wearing.”
3) Box of Style
Another Littledata customer, Box of Style is backed behind the fashion powerhouse Rachel Zoe. The American fashion designer, celebrity stylist and reality TV star launched this box in 2018 and it’s taken off since. Their store lets shoppers go through a preference list before shipping out subscription beauty boxes, carefully curated to fit each customer’s style.
4) Laurel and Reed
Laurel and Reed deliver a subscription beauty box filled with all natural and non-toxic beauty products. The founder started the company after her father was diagnosed with cancer with the goal to provide products that are clean. They want their customers to have beautiful skin from products that are not loaded with chemicals. You get to choose the plan you want whether that’s 1x/3x/6x/12x or a one time not renewing box. You’ll receive 3 full size products that total to $100+.
5) Vegamour
Vegamour is a plant-based beauty brand that specializes in brows, eyelashes, and hair growth. This clean beauty brand has been featured in Allure and InStyle and offers a starter kit so that you can try the products before committing to full size products.
6) Luxe Catch
Luxe Catch is a fashionista subscription box that packs a new surprise each month, each with hand picked designer items. Customers fill out a style profile that helps cater items to each customer items. Luxe Catch fills boxes with designer wear from popular brands. The boxes begin at $50 ($200 value) and $250 ($1000 value).
Track your subscription data with accuracy
If you’re confused as to how the connection works (and which subscription events you can track), don’t worry — there’s an ebook for that! Download it for free.
ReCharge is a terrific Shopify app that will save you countless hours by automating and managing your subscription lifecycle from start to finish. If you’re a subscription store and you haven’t tried ReCharge v2, we highly encourage you to give it a go!
