How to get accurate Shopify data in Google Analytics (VIDEO)


If you’re using Google Analytics to report on Shopify data, you need to watch this video. Ecommerce analytics were complicated, so we built a better way.

Don’t spend money on custom setups or expensive ETL configurations for your analytics. Just use this one automated tool.

Check out this quick demo of Littledata’s popular Shopify to Google Analytics connection, available in the Shopify app store.

Littledata is the easiest way to automate Google Analytics for your Shopify store. By connecting your Shopify store to Google Analytics, get:

  • Smart audits to check for accurate tracking
  • Seamless connections with apps like ReCharge and CartHook
  • Benchmarks against thousands of ecommerce sites
  • Easily extensible via Google Tag Manager (GTM)
  • Own the data in Google Analytics

And that’s not all. We also add custom dimensions to track LTV and payment gateways like Klarna, Paypal and ShopPay. In the video above, see how the Littledata Shopify app for Google Analytics fixes tracking automatically.

Fix your tracking

Littledata works behind the scenes to fix your Shopify tracking and ensure accurate data. From marketing channels to checkout steps, Littledata’s automated audit checklist gives you a clear picture of what to track and how to track it, and how each integration works.

Note: Why doesn’t Shopify match Google Analytics? Get the Shopify analytics ebook.

Benchmark your Shopify site

Say goodbye to guessing games and start benchmarking your site against top performers with Littledata’s automated benchmark tool. Filter by industry, location, website size and more. We look at technical factors like server response time, as well as classic ecommerce benchmarks like conversion rates by device (mobile vs desktop). Check out the top Shopify benchmarks to get started.

Automatic tracking for marketing and checkout apps

Note: Do you trust your Shopify tracking in GA? Here’s a free guide to how you can

If you’re about to watch this video, chances are that you’re still doing analytics by hand. Or you’ve tried other apps that were just connectors — they didn’t fix the tracking. Littledata works with popular reporting apps like Google Data Studio, Tableau and Power BI. Littledata’s app for Shopify will give you an edge on the competition with accurate data across the entire customer life cycle.

For ecommerce managers and developers

With Littledata’s smart script to fix your tracking, you can enjoy accurate data about marketing channels, product performance, transactions, revenue, shopper behavior and more! Check out our help center for documentation and free training on:

We’re here to help you make data-driven decisions based on accurate data. Let us keep up with the complications of webhooks, APIs and server-side tracking, so you can focus on scaling your business!

Get started with a 30-day free trial for a full month of accurate Shopify data.

Try Littledata free for 30 days

Lunch with Littledata: Q&A with Chase Clymer, Co-Founder of Electric Eye
Chase Clymer Electric Eye Lunch with Littledata Shopify Q&A

Lunch with Littledata: Q&A with Chase Clymer, Co-Founder of Electric Eye

This week, we’re continuing our Q&A segment: Lunch with Littledata!

Tracking Bold Subscriptions in Google Analytics
customer reviews

Tracking Bold Subscriptions in Google Analytics

With over 1,700 positive reviews in the Shopify app store, Bold Subscriptions is

You May Also Like