Many merchants use Littledata's advanced ReCharge integration to track recurring orders and calculate lifetime value in Google Analytics, but did you know that our ReCharge connection can also send data to Segment? Our Shopify source for Segment makes it easy to push that same customer event data on to hundreds of marketing and data platforms.

As an increasing number of top DTC brands on Shopify are building analytics stacks to enable advanced personalization and segmentation in addition to marketing analysis and data warehousing. Subscription analytics has been a core part of our product development since the beginning at Littledata, and the continued development of our Shopify source for Segment has unlocked a new realm of possibilities here.

Benefits of integrating ReCharge with Segment

Here are some of the ways that Littledata + Segment + ReCharge can improve your event data pipeline and power your analytics. An added benefit from our recent updates (Segment v2) is the ability to improve customer engagement with tags and triggers based on subscriber behavior.

Push ReCharge subscription events into your data warehouse

Joining your ReCharge and Segment data is a seamless way to get all of your ecommerce data into a data warehouse, automatically cleaned and deduped. Littledata’s Segment connection (combined with our ReCharge connection) syncs a range of common customer events from Shopify and ReCharge to any of Segment’s 34 supported raw data destinations.

The events that we send include:

  • Subscription Created
  • Subscription Updated
  • Subscription Cancelled
  • Order Processed
  • Charge Failed
  • Charge Max Tries Reached
  • Payment Method Updated
  • Customer Updated

All of these events are sent with shopifyCustomerId, subscriptionId and other fields to enable them to be aggregated into user-journey reports.

Shopify Segment source

So you can build your own data warehouse integration with ReCharge’s APIs and end up dealing with deduplication, high throughput and low latency. Or you can just trust Littledata and Segment’s experience in processing billions of events to handle that for you.

Many of our larger customers on Littledata Plus plans are experimenting with data warehouses, and we are happy to discuss our solution to see if it's a good fit with your data needs. Feel free to book a demo to learn more.

Track recurring orders and Customer Lifetime Value (LTV) on any platform

Calculating LTV for subscription ecommerce can sound complicated, but it doesn't have to be. Littledata pushes every recurring order processed by ReCharge into the destination of your choice, so you can run analyses of where the long-term, high-value customers came from - and know if those customers interacted with your brand previously, as well as the original marketing channel or touch point.

And it's not just about analysis. Integrating ReCharge with Segment allows for more sophisticated cohort-building and retargeting. Imagine you could spot the common patterns that link your top 100 most valuable customers, and then automatically build a lookalike audience to target 10,000 people just like them. That’s exactly what Littledata + Segment’s Facebook Custom Audiences destination allows you to do!

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Analyze subscription behavior with Kissmetrics or Mixpanel

Kissmetrics and Mixpanel made their name as analytics for subscription businesses, with features focussed on analyzing customer churn and retention.

Subscription analytics - ReCharge data in Kissmetrics or Mixpanel

Littledata’s connection can push subscription events to either platform, linking them with all the pre-purchase, pre-registration events to understand how the customer was acquired. Combining Shopify and ReCharge events in one analytics platform gives you the complete picture of the customer journey.

Shopify checkout funnel in Kissmetrics

Note: Wondering which unique identifier to use for your Segment setup? Confused about Cloud Mode vs Device Mode? Check out Littledata's Segment developer docs for Shopify

Build custom email funnels

Segment can also send events to email marketing platforms such as Klaviyo and Iterable. You can use recurring order events, or subscription cancellation reasons, to create highly segmented email campaigns. 

Here’s an example of how you could use those events in a Klaviyo report:

Klaviyo segmentation with Segment and Littledata

Post-purchase events from Shopify like Fulfillment Updated or Order Cancelled could also trigger transactional emails that match your brand messaging. For example, an email could notify a customer of an upcoming delivery and include the tracking number from Shopify’s fulfillment service.

Reduce scripts loaded on the ReCharge checkout

Adding extra tracking scripts (Google Analytics, Facebook, etc.) to the ReCharge checkout slows down the pages and increases risk of checkout abandonment.

Littledata + Segment allows you to have zero tracking scripts on your checkout (we listen out for checkout update webhooks instead) and yet send checkout step events to any of over over 50 advertising and analytics destinations.

Tip: Using a headless ReCharge setup? See our headless Shopify tracking demo

Working with Shopify unified checkout

Are you thinking of moving to Shopify’s new unified checkout for a more seamless customer experience? The events we track will work in the same way - and you can track like-for-like checkout funnel drop-off across ReCharge and Shopify checkouts.

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