By now you know that Littledata sends accurate ecommerce data to Google Analytics. But how does it work? In this new video, we cover Littledata’s Enhanced Ecommerce tracking for Shopify stores.
Littledata’s Google Analytics connection for Shopify stores uses a combination of client-side and server-side tracking to guarantee 100% accurate data. During the automatic installation process, Littledata adds a data layer and tracking script to all your Shopify store pages. We also add a set of webhooks to make sure everything is captured.
There are many advantages to this approach:
On the client side…
- Works with Google Tag Manager (GTM)
- Faster page speed
- Consistent journey tracking
On the server side…
- Ensures complete event capture for the checkout flow
- Safe & secure checkout process
- All sales & refunds are tracked
- Works with headless Shopify, multi-currency stores, and more!
- Accurate marketing attribution for Shopify & any subscription checkout
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Littledata sends these events to Google Analytics in three categories:
- Shopify
- Order Affiliation
- ReCharge (for stores that have a ReCharge subscription checkout)
The Shopify (Littledata) event categories include the combined client-side and server-side tracked event actions, as follows:
The Order Affiliation (Littledata) tracks each Shopify order as an event action, with the e-commerce affiliate type as its event label:
For Shopify stores that use ReCharge, we send all customer lifecycle events in Google Analytics under the ReCharge (Littledata) event category:
Note: In GA4, the latest version of Google Analytics, there are no default ecommerce reports. Learn more about ecommerce reporting in GA4
Resources
- Watch a quick demo video
- Learn how to track the Shopify checkout funnel (and the ReCharge and CartHook checkouts)
- Check out our Shopify to Google Analytics FAQ
- Subscribe to our YouTube Channel for more videos about ecommerce analytics
