As Shopify has continued to scale its Shopify Plus plans, Littledata has developed both technology and services to enable customer success. Today, we’re pleased to announce new Littledata Plus plans to support modern data stacks for larger direct-to-consumer (DTC) brands.
Our enterprise plans have been around in various guises since the beginning. But clients’ data needs—and the DTC market overall—have continued to evolve, from more sophisticated lifetime value analysis to connecting Shopify with data warehouses like Redshift and BigQuery.
The coronavirus pandemic also forced many businesses that had been planning to move online to do so sooner than expected. Traditional consumer packaged goods companies (CPGs) needed to try out DTC and ecommerce subscription models. And, to be blunt, they needed to speed up plans for finding ways to compete with Amazon.
With more known brands moving to Shopify and BigCommerce, core data needs have skyrocketed. In fact, without Littledata, 12 orders still go missing in Google Analytics for every 100 orders in Shopify! It seems ecommerce in general is finally waking up to the fact that the key to growth is focusing on the right KPIs with accurate data to support them.
The renewed focus on data has extended beyond PPC campaigns to channels like social and email marketing, as well. As merchants get “back to the basics”, we’ve also started to see less customization and an increased focus on data accuracy and throughput. That goes for both our Google Analytics and Segment data destinations.
All this illustrates what has been our outlook from the beginning: nothing is more important than data accuracy.
So we’re excited to now be opening up Littledata Plus plans to all DTC brands. Whether you’re a recently funded scale-up with a headless Shopify site or you’ve been on Shopify Plus since the beginning.
Options for Littledata Plus plans
We have long optimized Littledata for Shopify Plus, from higher service level agreements and throughput metrics to multi-currency tracking for brands with multiple country stores (e.g. see how we handle order names).
Our team has experimented with Littledata Plus features, tracking plans, and account management levels to ensure that our tech and support are as effective as possible. We’ve worked closely with top Shopify brands like Rothy’s, Boll & Branch, and Craft Gin Club, as well as agency and tech partners supporting those brands to fine-tune our solutions. We don’t just want to be proactive, we want to be useful.
“Don’t mistake the forest for the trees. Our ecommerce customers know that accurate data is essential for real growth.”
Littledata Plus plans are a must-have for any merchant processing over 10,000 orders per month (including recurring orders or subscriptions). They’re also now available to anyone serious about data-driven growth.
We now offer two distinct paths within the Littledata Plus journey:
- Plus: Plus plans give you access to a dedicated account manager to help with onboarding and data audits, and include tracking for any number of country stores.
- Enterprise Plus: Our higher-tier Enterprise Plus plans allow unlimited data thresholds, and can also include a custom tracking plan, solution engineering, analytics training, or other options to support your in-house team.
All Littledata Plus plans include essentials like in-depth data audits and dedicated account management. But with Enterprise Plus, you get a deeper experience, more support time, and a custom tracking plan.
We built Littledata around smart connections. A big advantage of using our data connectors is that we keep those connections up to date for you with an in-depth knowledge of APIs, webhooks, properties, and events. For example, our connections now support headless Shopify setups and subscriptions in the Shopify checkout—without any additional coding needed on your website.
“All Littledata Plus plans include essentials like in-depth data audits and dedicated account management.”
Recent updates to our Plus plans include:
- Advanced headless setup support
- Unique identifiers
- Historic data import for Segment users
For Google Analytics users, we now offer analytics training and a Measurement Protocol endpoint to make it easy to get complete ecommerce data into Google BigQuery.
That said, we have many happy Littledata Plus customers who simply want to ensure accurate Shopify and ReCharge data in Google Analytics.
Can you risk making decisions based on bad data? Put another way: how much faster could you scale if your sales and marketing data were accurate, reliable, robust, and complete? Whatever your data goals, Littledata Plus is here to help.
Book a demo today and let’s start the conversation.
