Do you want to make more money with your ecommerce store? Of course! The better question is: do you know which services can get you over the hump?
The Shopify Plus plan is an enterprise-level platform designed to be the launchpad for your ecommerce business.
Whether you’re launching a new brand or migrating to Shopify from a custom build or a platform like Magento, Shopify is a streamlined ecommerce option, and Shopify Plus offers even more functionality and support.
Shopify Plus gives you access to:
- Advanced apps designed for high growth
- Customized checkout and better control over branding
- Ability to sell globally in multiple currencies
- Shopify’s organization admin to manage all your stores from a single location
These features could help you unlock sales and bring exponential growth to your store. Advanced app connections, specifically, can help you optimize key areas of your promotion strategy. Here at Littledata, we’ve seen many successful brands use these to their advantage.
So we thought, what better way to help you choose if Shopify Plus is right for you than by showing you who has already succeeded using it.
Here’s a look at five standout ecommerce stores that you can look to for inspiration when deciding if Shopify plus is right for your ecommerce store.
#1 – Rothy’s
Popular San Francisco-based startup Rothy’s makes stylish machine-washable shoes and bags. Sustainability is key to their mission, so they use recycled and natural materials in manufacturing. That includes repurposing items like discarded plastic bottles and algae to craft shoe inserts and soles.
Rothy’s offers a wide range of colorways and designs for their shoes and other products. So, customers browse the website longer and hit various touchpoints before checking out. With Shopify plus, Rothy’s were able to design a streamlined path for customers to follow on their buying journeys.
To ensure they capture valuable data on each touchpoint, Rothy’s uses Littledata’s Segment data destination. This gives full visibility of customer behavior through 100% accurate server-side tracking.
Rothy’s can use the add-on to find what offerings grab the most clicks, use the data to make real-time product recommendations, and even adjust future designs and pricing based on popularity and customer engagement. They can also see customer activity during checkout and fine-tune the process to optimize their conversion rate.
#2 – Sheertex
One of the fastest rising ecommerce brands, Sheertex went from one founder’s bold idea to becoming one of TIME magazine’s best inventions. The company makes ultra-durable tights and pantyhose using award-winning fabric. They bring in a range of customers thanks to marketing their product as being “made for everyone.”
Like many of the most successful Shopify Plus brands, Sheertex uses both Segment and Google Analytics in their data stack. They use Segment to personalize the customer experience, from emails to ads, and Google Analytics to analyze marketing data and make data-driven decisions.
Shopify Plus has been a great fit for Sheertex in general as they have a large number of products and product variants. Using the Shopify source for Segment helps them customize the user experience so shoppers get more of what they love!
#3 – Athletic Brewing
You might think, “beer for athletes, really?” But this brand is different.
Athletic Brewing makes award-winning, non-alcoholic craft beer for more health-conscious beer lovers. Their brews earned them features in The Wall Street Journal, BBC, and Bloomberg, and partnerships with the Ironman and USA triathlon events.
Testing different store layouts, marketing strategies, and new product lines is a staple of ecommerce. To get the most from their own experiments, Athletic Brewing uses the Google Optimize connection on their Shopify Plus store. This connection gives them accurate results from A/B tests, plus the ability to segment tests by products viewed, adds to cart, and other key metrics. The result is a fully optimized store crafted to drive sales and earn customers.
The more data Athletic Brewing can capture about this diverse audience, the better they can optimize sales. That’s why they connected Google Analytics (GA) to their store. While Shopify offers a basic analytics option, for every 100 orders it tracks 12 go missing.
Littledata’s GA connection and advanced ReCharge tracking give subscription brands like Athletic Brewing accurate data about sales, buyer behavior, and customer lifetime value (CLV/LTV). They can also compare their site benchmarks against over 12,000 ecommerce sites and set goals for faster growth.
#4 – SodaSense
Homemade soda rose as a trend in the mid to late 2010s, and has continued to boast a passionate community since. As homemade soda drinkers know, the biggest hassle for this hobby is often getting more CO2 for your soda maker.
So, Shopify Plus user SodaSense stepped in with their own retail-based solution: a CO2 refill and exchange program. It gives subscribers the ability to exchange their CO2 canisters, no matter the brand, for freshly filled ones.
For $12.99, SodaSense users can exchange empty canisters for a refilled canister of the brand of their choice. To manage these payments, which can be one-time or recurring, Sodasense uses the reCharge add on for their Shopify store.
This connection allows them to track first-time payments, recurring transactions, and subscription lifecycle events. It also captures the marketing attribution for their subscription revenue. This data is key for determining CLV/LTV and maximizing their overall revenue.
#5 – African Ancestry
New DNA kits and ancestry test companies are arriving often as the genealogy industry has grown. Increased availability of genealogy kits for non-eurocentric people is one major benefit of the industry’s rise. African Ancestry is one great example of this. Their test kit uncovers the users’ country of origin and even the tribe they descended from.
As with any growing industry, though, standing out from the crowd is essential to growth. Social media advertising can be a powerful tool for making that crucial impression with customers. Of course, the success of social ads depends on executing campaigns correctly.
To get this just right, African Ancestry linked their Shopify Plus store with the Facebook Ads connection. It allows them to ensure accurate campaign tagging and tracking, making sure they aren’t missing data and paying more for less reach.
Should I get Shopify Plus for my ecommerce store?
In short, the answer to this question depends on the goals you have.
If you’re in a growth stage and looking to increase revenue, then Shopify Plus offers crucial tools and connections that will help you achieve it.
As the stores above demonstrate, there are many functions of your business you can focus on to boost growth. Customer acquisition, attribution, and lifetime value are all key metrics to consider.
Leveraging Shopify Plus connections, along with the right approach to data evaluation, can be the key to unlocking your store’s true revenue potential.
Want to make sure you have the right data guiding your ecommerce growth journey? Give Littledata’s 30-day free trial a spin and find where you can optimize your promotional approach for the best results.
