Ordergroove is a popular tool for ecommerce stores, especially those interested in scaling their subscription services faster and smarter. But fast-paced growth is nearly impossible when you’re making strategic decisions based on bad data.
Ordergroove sets itself apart from other subscription solutions by focusing on growing your subscription service, which has made them a favorite among larger direct-to-consumer (DTC) brands, like Yankee Candle and Love Wellness.
Despite Ordergroove’s tools designed to boost your store’s average order value (AOV) and customer retention, Shopify’s native Google Analytics (GA) integration stands in the way of many merchants’ goals to achieve data-driven growth. While Shopify Analytics satisfies the need for basic analytics metrics, Shopify’s faulty integration with GA prevents merchants from diving into a deeper analysis of their data.
On top of that, for every 100 orders in Shopify, 12 go missing in GA. This has major implications for DTC brands, who find themselves making decisions based on incomplete and incorrect data. Unfortunately, the results are even worse for stores selling by subscription, who face aggregated orders in addition to even larger data discrepancies.
Subscription analytics can be intimidating, which is why we wrote the complete guide to tracking Ordergroove subscriptions in Google Analytics.
Free ebook on tracking Ordergroove subscriptions in Google Analytics
Fine-tune your tracking setup so subscription analytics pose no threat. In this ebook, we dive into our Ordergroove + Google Analytics connection and how it can help your store achieve data-driven growth in no time.
The Ordergroove Smart Connection Guide covers how to:
- Track one-off, first-time and recurring orders
- Calculate customer lifetime value (LTV) with our custom dimensions
- Tie subscription orders back to the original source
- Get complete marketing attribution insights
- Make data-driven decisions for your store
