As your ecommerce store grows and your revenues increase, knowing where to spend and how to scale your customer base becomes crucial.
Getting the biggest decisions right — from choosing marketing channels to determining your most valuable customers — comes down to how accurate and reliable your data is. Of course, you're more than likely already using some kind of reporting tool to analyze your buyers' behavior and make improvements to your store.
But Shopify's own reporting tools can be inaccurate, with orders going missing and attribution data lacking the clarity you need to plot a profitable path forward for your store. More importantly, if you're not tapping into the power of the wide array of data tools available to you as a Shopify store, you're leaving money on the table.
To get a complete picture of your sales and marketing data and capture actionable metrics from each customer touch point, your store can rely on adding smart connections with the help of Littledata. Through a combination of server-side tracking and tools that analyze shopping behavior and offer multi-channel marketing attribution, Littledata's smart connections show you the full picture of your shoppers' behavior.
No matter if you're using a headless setup, offer subscriptions, or focus entirely on Facebook and Google ads, the connections shared in this guide will give you truly accurate data to inform the most important decisions you make for your store.
Free ebook on accelerating Shopify store growth by leveraging 100% accurate data
Adding proven integrations to your data stack, channeled through the 100% accurate tracking Littledata provides, can be the key to unlocking sales and exponential growth for your store.
In the free Shopify smart connection guide, we'll show you how to:
- Optimize your Shopify product pages
- Track major ecommerce events on your store (adds to cart, checkouts, etc.)
- Calculate accurate marketing attribution
- Segment your orders by marketing channel
You'll also learn how to compare your store against industry benchmarks that will help you set realistic targets for growth. The tools in this ebook are used by successful DTC Shopify businesses worldwide, and can help you accelerate your store's growth just as they have.