In the DTC world, subscription ecommerce used to thrive mainly on Shopify or custom solutions. But times have changed. Although Cyber Week was flat or down for many online retailers, BigCommerce merchants saw a year-over-year GMV increase of 15%.

We're excited to announce that Littledata's BigCommerce app for Google Analytics now includes a plug-and-play integration with Recharge, the leading subscription payments solution. The new connection makes it easy for subscription brands on BigCommerce to get granular data about online orders, marketing channels and subscriber behavior in Google Analytics.

The subscriptions analytics connection for BigCommerce lets you:

  • Track browsing behavior
  • Track shopping cart events, orders, recurring orders, and refunds
  • Improve marketing attribution
  • Differentiate one-off orders, first-time subscriptions, and recurring orders in Google Analytics

Data-driven growth has to start with accurate data. Littledata's magic combination of client-side and server-side tracking works behind the scenes so you can get back to business. We're here to help subscription analytics be less complicated and more useful.

Recharge is now used by over 15,000 brands around the world. Our Recharge integration for Shopify is one of our oldest — and most popular — integrations at Littledata. We're eager to keep helping Recharge merchants get accurate, actionable data, whichever ecommerce platform or custom setup they might be using.

Tip: The BigCommerce Recharge integration works automatically without any extra setup steps (if you're using Recharge and BC, we'll automatically track subscriptions for you). Try it for free today!

For the data geeks out there, we've also added data pipeline settings such as a domain linker and IP Anonymization (or IP masking). And yes, Littledata works with custom themes and headless BigCommerce setups!

Adapting to the new world of first-party data and hurdling obstacles like iOS changes and Facebook Ads' switch to a Conversions API becomes much easier with the powerful server-side tracking of Littledata's analytics connection.

The app is designed for Universal Analytics (UA), but coming soon for GA4. Not sure where to start? See 5 things that change in Google Analytics when you install Littledata.