There are seemingly countless analytics solutions on the market today for ecommerce merchants to choose from. None, however, have overtaken the undisputed leader in the data world—Google Analytics.

In order to get the most out of GA, though, you have to know a thing or two about what capabilities the tool affords you.

As you may have noticed if you've read our content before, we're big fans of GA here at Littledata. Our team of experts help clients get accurate, reliable data through the platform every day.

To help you decide where to begin optimizing your GA setup and improve the reporting you're capable of, here are three blog posts answering questions we recommend you ask yourself about GA.

Is now the time to move to Google Aanalytics 4 (GA4)?

YES! Google has already announced they are sunsetting Universal Analytics (UA), a.k.a the old version of GA, for good on July 1, 2023. If you're just starting a GA property now, GA4 is the way to go.

But the coming deprecation of UA isn't the only reason to embrace GA4—far from it. We have 10 reasons you should make the switch now and the benefits GA4's new features offer from an analytics expert's perspective.

10 reasons to move to GA4 for ecommerce analytics

Note: Littledata's GA4 connection gives you complete and accurate data in your GA4 property in just one click. Find out how to set it up on your store.

Should I use GA to track my email campaigns?

Email campaigns are a frequently used promotional tool for ecommerce merchants. The name to know when it comes to ecommerce email is Klaviyo, as it's one of the most popular marketing platforms in the entire industry.

The best way to optimize your email campaigns for success is of course to track their performance. Google Analytics is not only a dynamic solution for this but an easy one to set up too.

In this article, Littledata CEO Edward Upton walks you through how to get your email campaign reporting up and running in GA so you can get the most from your campaigns using data-driven decision-making.

How to track Klaviyo flows and email campaigns in Google Analytics

Should I get a Google Analytics expert to help with my Shopify data?

Google Analytics is the leader in analytics reporting, so of course, that means it's easy to use—right? In most cases, if you've armed yourself with a bit of data knowledge, this is true.

However, if you're looking to really unlock the full capabilities of the platform, you need more than just the standard level of GA know-how. While gaining that knowledge is a great learning experience, it also takes a lot of hours—time that busy business owners and marketing teams don't always have.

If you want to go beyond the basic revenue/transaction checks and ad campaign monitoring to unlock deeper insights into your customers' behavior, a GA expert could be just the right solution.

We have a full article explaining everything a GA expert can help you gain access to in your reporting so you can see if it's the right next step up for your analytics setup.

Do you need a Google Analytics expert to help with your Shopify data?

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