Change is never easy. While some ecommerce merchants may be hesitant to make the leap to Google Analytics 4 (GA4), our customers are excited about what’s in store.
Google’s Universal Analytics (UA), GA4’s predecessor, has been trusted by over 30 million users worldwide since 2005. It’s proven to be an extremely useful tool, especially in the ecommerce world, allowing merchants to take a deep dive into their store’s sales, marketing, and product performance.
But like many 17-year-old systems, UA was due for a revamp.
By now you’ve probably heard that Google will stop processing any data in UA on July 1, 2023. Beyond that date, GA4 will lead Google’s next generation of analytics, supplying ecommerce merchants with enhanced insights and tools to build out their DTC strategies.
Designed to be a more flexible, efficient, and “customer-centric” platform, GA4 comes equipped with several unique benefits aimed at enhancing your ecommerce analytics. Many of these key features were previously restricted to GA360 users (for the hefty price of $150k annually) and are now available to all GA4 users for free.
To learn more about the benefits we’re most excited about, download 10 Reasons to switch to GA4. In this free download, we uncover:
- The top benefits GA4 has in store
- How GA4’s new features improve on UA
- How to seamlessly send Shopify data to GA4
And the really exciting part? Things are just getting started. Google has been developing GA4 for a few years now and is continuing to roll out additional features. Subscribe to our newsletter to be the first to hear about the key benefits GA4 has to offer.
Ready to make the switch?
While Google is still ironing out a few of GA4’s kinks, we recommend that users start sending data to GA4 now. More specifically, we encourage our customers to track in parallel, sending data to both Universal Analytics and Google Analytics 4.
“Why?” you might ask. The sooner you start sending data to GA4, the better. By getting started now, your team will have an additional year’s worth of historical data in GA4 to do year-on-year analysis in the future.
Shopify’s native integration with Google Analytics does not support GA4, but Littledata customers can send data to both Universal Analytics and Google Analytics 4, at no additional cost. Get started with a 30-day free trial.
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