As marketers, we are always looking at top tools the pros use—or the ones folks with the little blue checkmarks next to their Twitter handles recommended to the masses.
In my experience, while it is crucial to test new tools to help move the needle forward and find new solutions, choosing the right ones can present the biggest challenge.
These are the top five tech tools that stand out to me after chatting with merchants, attending conferences, and working in the ecommerce space.
Set Up Accurate Tracking Using Littledata (let's start with a shameless plug)
Well, you knew this one was coming. Data is not in the WANT category of apps for your Shopify store. It is a NEED.
I am all in on making decisions from experience and intuition as a marketer. But you become even more dangerous and equipped when you add accurate data to the mix.
Having reliable metrics in your arsenal allows you to tear apart your funnel to see what works and doesn't. Tracking user behavior gives you an up-close look at your customer's needs. Accurate marketing attribution data gives you a predictable revenue forecast using LTV, AOV, and order volume.
Before jumping into other apps, set up your tracking in Google Analytics for proper monitoring, reporting, and remarketing. Littledata makes this a breeze taking the average store about 10-mins to set up automatic tracking.
Tip: Littledata also offers a 30-day free trial so you can see the difference before you spend a dime!
Master Recurring Orders with Recharge
You've probably heard the saying, "it's six times more expensive to qin a new customer than to retain an existing one". Many merchants would probably say it's much higher than that.
This is where subscription tools like Recharge come into play in a big way. Making it wicked easy for a customer who loves your product to buy it on a recurring basis can help you achieve increased sales and maintain customer relationships.
Recharge works with over 15,000 brands and helps them increase LTV and customer engagement while reducing churn—two things we all talk about in the ecommerce ecosystem. They even offer a fancy-free LTV Calculator so that merchants can get an idea of how they can grow their business using subscriptions.
Another perk is that Littledata integrates with Recharge!
Engaging with your customers and providing first-class support is incredibly important for any business. When you are doing it virtually, though, things can be missed. That's why automating your support workflow the best place to start. We recommend our friends over at Gorgias who pride themselves on helping ecommerce brands with their app.
Recently, they worked with popular DTC fashion brand Princess Polly to improve their customer support.
Gorgias reports in their recent customer success story that "Princess Polly increased their efficiency by 40%, increased their resolution time by 80%, increased first response time by 95%, and improved one-touch tickets by 15%. This allows the brand to quickly connect with customers on a personal level and strengthen customer loyalty."
A foundation built on a great team of people combined with customer success tools can help protect and grow the brand you've worked diligently to create while providing a great customer experience.
A solid SMS tool
Engaging your prospects and customers using SMS is a must in my opinion. There are many stats on how open rates of SMS far exceed email, but as many marketers know, we use different channels for a range of outcomes and communications.
A stat that recently caught my eye was from our friends over at Attentive. Recently they shared a case study reporting a 900% increase in year-over-year SMS-driven revenue for their new client, Thrive Market.
The basis for this growth was implementing a few things you can easily try with your ecommerce business:
- Text to join or sign up
- Welcome Campaign
- Free gift with purchase
- Custom landing pages for direct SMS
Check out their integrations page to see how you might be able to leverage their tool for your brand.
Drive Reviews for Social Proof
Getting reviews can be a huge pain in the neck and often is an afterthought for ecommerce brands. Outlining and creating a “review strategy” is a healthy place to start.
Start by asking yourself questions like "What products do I want reviews on?" or "Should I frame the request to highlight a specific product or attribute about the brand?" These are among the most important things to consider when asking for a good review.
Once outlined, pair that “review strategy” with Okendo, which is built to capture high-impact customer reviews and showcase them on your site to build trust and drive conversions.
These reviews help create social proof, which often means an action taken in light of one seeing the action of another. In this case, a purchase from another would impact the likelihood of someone trusting but then also desiring to make a purchase themselves.
Reviews are also an amazing way to secure user-generated content from your customers. Seeing your product in action in everyday life is heartwarming as a merchant, but can also impact those looking to buy—which can lead to better conversion rates.
The bottom line when it comes to tool selection? Don't stress too much. These are the top tools I've found merchants recommend (and ones I stand by myself), but in the end it's most important to make sure that your tools not only fit your overall product vision, but fit with each other as well.
That last point can be a bit of a sticking spot if you aren't using the right connector to bring everything together. Littledata does this very well. In fact, we have a whole case study you can check out to see how apparel brand johnnie-O leveraged our analytics app to do just that.