Shopify Analytics is most Shopify store owners' first experience collecting essential data about their store.

That makes sense—it's free out of the box and tracks high-level metrics like adds-to-cart, orders, and pageviews.

As you dig a bit deeper, though, you'll notice that Shopify's Analytics tool is more limited than other options, plus it's got a bit of an accuracy problem.

In fact, an independent analysis found Shopify Analytics tracking misses 12 out of every 100 orders. How valuable are metrics on orders, marketing attribution, and even revenue if you're not getting the full picture?

If Shopify Analytics isn't accurate, what's the solution?

Fixing the analytics setup on your Shopify store starts with first pinpointing where your current setup is lacking.

Why is data missing? What can you do to fill in the gaps? Maybe most important of all—how easy is it to set up a better analytics system?

To help you answer these questions and more, we have a full guide on Shopify Analytics vs. Google Analytics (GA).

As the most used analytics solution worldwide, GA fits not only as a baseline to compare Shopify Analytics against but as a truly accurate replacement as well.

This free guide explores:

  • The main reasons why transactions go missing in Shopify vs. GA
  • How a data mismatch affects your bottom line
  • A comparison of different tracking methods
  • What you can do to fix Shopify analytics

Get the full ebook>>>

is shopify analytics accurate

Is Google Analytics accurate?

GA's capabilities for custom analytics reporting, in-depth analysis, and overall accuracy are, in our opinion, unmatched. After all, there's a reason it's number one.

But as we move away from third-party cookies and into a first-party data world, some of these metrics can be inaccurate in your final reports.

We've gone over six of the most common GA accuracy issues users face and how to fix them, but in the end, getting full accuracy in GA comes down to setting things up correctly.

To make sure you start things off right, verify your correct setup with our walkthrough on setting up Google Analytics on your Shopify store. which covers what to look out for after you've set up GA as well.

If you want help from a pro, we've got you covered there too. Just book a demo with one of our analytics experts and they'll get your store up and running with accurate analytics in minutes.

Note: The newest version of Google Analytics—GA4—is fast approaching. When you sign up for Littledata, you'll be able to track your data using both the old and new versions of GA, so you can rely on accurate data now and in the future.