Knowing your sales performance is a key piece of information when making decisions about many aspects of your ecommerce store.
It’s the best way to see everything from key high-level metrics like conversion rate, average order value, and total revenue to more detailed sales reports for different items and sales over a period of time.
As you might already know, Google Analytics 4 comes equipped with a whole different layout than what we’ve gotten used to in Universal Analytics. But that doesn’t mean you can’t build the same sales reports you need to get vital revenue stats about your business.
In this edition of our Google Analytics 4 courses series, we’ll show you step-by-step how to build sales performance reports in GA4.
Note: This is the latest in a series of how-to videos we’ve shared on creating reports in Google analytics 4. You can view the whole playlist on our YouTube channel.
How to build the sales performance report in GA4
As we mentioned in our GA4 how to course on building customer behavior reports in GA4, the new version of GA relies on a feature called “explorations.” This is going to be your hub for many reports in GA4, as the tool has shifted from pre-built reports to allowing users to customize what they’re looking for and build reports from the ground up.
When it comes to sales performance reports, you’ll be adding actions that customers have taken specifically to craft the full report.
The video below provides a quick walkthrough on each step you need to follow to add every parameter and event into your sales performance report.
Tip: Want help from an expert as you get used to the new GA? Book a demo with one of our team members and they’ll show you how to get GA4 reports up and running for your store in minutes.
Learn more about GA4
The sales performance report is just one of the many helpful reports you can build in GA4. check out our full GA4 courses series on YouTube to see the others, or follow the helpful links below to prep for GA4 and make sure you’re ready for the new era of Google Analytics.
- How to build customer behavior reports in Google Analytics 4
- Lunch with Littledata: Jumping into GA4 with Google Analytics Expert Krista Seiden
- The rise of Google Analytics 4 and sunsetting of Universal Analytics
- How to start off on the right foot with GA4 [Podcast]
- 10 reasons to move to GA4 for ecommerce analytics
- Google Analytics 4: Ready to make the switch?
