The product page is one of the most important places to capture data for any ecommerce store. It’s a treasure trove of information on customer behavior, product performance, and, ultimately, conversions and revenue.
But depending on your analytics setup, you might be sending data to different destinations—especially if you’re using Google Tag Manager. The good news is Littledata is compatible with GTM, and actually improves the accuracy of your setup by using variables that give you deeper insight into the metrics you’re collecting.
In our newest courses episode, we’ll show you how to track product page events using Littledata variables and your GTM setup to track more events and get more insight before you make critical decisions on your store.
How to use Littledata Variables with GTM on the Product Page
Setting up tracking in GTM for specific product page events is easy using Littledata‘s variables. All you need to do is set up an event trigger, make sure it’s tracking the custom event you want, and label it.
Once you have the trigger set up, you can connect it to a tag in your GTM setup and track it in your tags list. This allows you to track events like product name, brand, price, category, and so on.
This whole process is expedited by using product variables from Littledata. These variables are stored in the templates section, and once you’ve selected the template you can search in the variables menu for the specific variable you want to track. From there, it’s a simple copy and paste process to add the variable to the tag and start tracking.
Tip: The world of analytics is changing—learn how to adapt to a world without third-party cookies in our latest white paper on first-party data.
Getting a more accurate picture of your store with Littledata and GTM
Configuring a custom GTM setup can give you more hands-on control of your ecommerce store’s analytics tracking than other solutions, but it also requires time to set up and maintain.
If setup or maintenance isn’t done properly, tags can break and you’ll be left making decisions on incomplete or inaccurate data. Littledata’s experts are happy to help you configure your own custom GTM setup, and using Littledata’s variables takes some of the complications out of the equation by automating the process for you.
If you want the ability to send data to many destinations while ensuring you’re always seeing accurate data, then a custom GTM setup with Littledata’s data layer could be just the right solution for you.