Will you join us today at Twilio SIGNAL? Powered by Shopify, Littledata and Twilio Segment, Veronica Beard used 1st-party data to elevate paid social, turning it from a place where they sold markdowns to the channel with the best lifetime value customers (online shoppers with the highest LTV).
Since debuting at New York Fashion Week in 2012 Veronica Beard has continued to expand both offline and online. How did they do it? Not only with good design and solid materials, but with a data-driven approach to growth.
Veronica Beard‘s Head of Data, Maxime Lagresle, is speaking at SIGNAL today to share insights into using first-party data to grow an industry-leading fashion brand. Maxime’s chat is on “How Veronica Beard moved to first-party data, reduced CAC by 20%, and stopped worrying about cookies”. You can register for free here and not to worry about timing — all sessions are available on demand videos to accomadate different time zones!
Powered by Shopify, Littledata and Twilio Segment, Veronica Beard used 1st-party data to reduce CAC by 20% while increasing customer LTV
Interested in learning more about how Shopify Plus brands like Veronica Beard use Littledata and Segment together? Dive into a recent case study we did with our friends at johnnie-O who built a personalized user experience with Shopify, Littledata, and Segment. As their agency puts it: “Littledata’s Segment connector saved the day by streamlining the integration and allowing us to bypass what would have been months of planning and development work implementing an ecommerce tracking plan from scratch.”
- Learn more about connecting Shopify and Segment
- Check out our latest white paper on first-party data
- Learn more about Littledata Plus
Looking for more detailed interview about how to use Shopify and Segment to accelerate growth? Check out our interview with Rothy’s about data-driven growth.