Catch Littledata customer Veronica Beard at the Twilio Segment conference today

Creating a truly special customer experience—in today’s market—comes down to knowing your customers well. You can collect data to learn about your buyers in a number of ways. But without the tools to analyze these insights and act upon them, you won’t get much farther than where you started. A customer data platform (CDP) like Segment is a good place to start, but without using an ecommerce data platform on top of your CDP, you will inevitably hit a wall. Ideally, the pieces in your stack will each serve a clear purpose and play nicely together as well. This is where many stores -- maybe even your own -- run into unexpected limitations. You could have your ecommerce platform, email/SMS tools, analytics tracking, and A/B testing platforms all up and running. Getting them all integrated and talking to each other, though, is another beast entirely. Popular apparel brand johnnie-O found themselves in this exact spot. As our agency partner Velir explained in their case study on the brand, using Littledata's Shopify source for Segment, they aligned their tools and leveraged their improved stack to develop a truly special experience for their customers. Leveraging Littledata’s Shopify source for Segment Velir explains in the case study that johnnie-O knew they needed to address their customer data challenges, but weren’t sure how. After uncovering all of johnnie-O’s relevant data sources, data destinations, and use cases, Velir put together a custom data stack for the brand using complementary tools. The lineup of tools included Klaviyo and Fivetran, among others. But a key piece was Segment, which allowed real-time website interaction data to appear in Snowflake, their data warehouse. To get that tracking up and running, Velir turned to Littledata’s Shopify to Segment connection. “Segment's native connector to Snowflake meant that real-time website interactions could appear in the data warehouse within seconds.This real-time integration leveraged Littledata's Shopify-Segment connector which saved johnnie-O the effort of coding the Shopify event tracking."- Velir on Littledata’s Shopify to Segment connection In addition to powering their interaction data reporting, Velir says “Segment’s catalog of over 300 out-of-box connectors was useful in integrating tools like Google Ads and Klaviyo.” How the Shopify to Segment connector can fit in your tech stack As Velir shows in their setup for johnnie-O, adding Segment gives your store a powerful tool to capture accurate data at every touch point while connecting other key integrations of your tech stack. But that's not where the benefits of Segment end. Create Facebook lookalike audiences of your top-spending customers The world of ad tracking may be rapidly changing. But even in the new first-party data world, social ads are a major promotional tool for successful businesses. In one of Segment's most popular recipes, they detail how you can find more customers just like your highest lifetime value buyers, then retarget them through social ads. Using rules-based audiences, you can increase revenue by pinpointing new customers who profile just like your best existing ones. Read the full recipe to learn how to: Create an audience in Segment Personas of your highest spending customersAutomatically sync that audience with Facebook AdsCreate a lookalike audience in Facebook Ads to find more high-value customers Want a hand in trying the Shopify to Segment connector for your store? Have an analytics expert walk you through how to set it up and the benefits you’ll see as soon as it’s live on your store. Try Littledata free for 30 days, including our Shopify-Segment connector and see the benefits it can bring to your store.

It seems like ecommerce events are all coming back at once. We're happy to have a team spread out around the world who is ready to meet up at IRL events across the globe. Nobody's sure if Shopify's infamous Shopify Unite event will ever come back in full force, but that's actually helped Shopify partners double down on other events. From partner meetups to investor networking events, it's going to be a busy Q2. Highlights include: D2C Live (April 29th in London)ChargeX (May 2nd-4th in Santa Monica)MeasureCamp (May 15th in London) It can be tough to figure out the exact ROI on ecommerce events, but over the years we've found the right ones for our business: places where data-driven DTC brands hang out and have honest discussions about growth, analytics, data science and community building. Tip: Looking for a quick read on data-driven ecommerce? Check out our free ebooks written by data experts. Here's where we're headed over the next month or so. We hope to see you there! Upcoming events in the UK London is our HQ, where it all started. It's also a great place to grab a pint and chat about data. We're sponsoring two events in London this quarter, and will also be at the XX partner meetup. D2C Live April 29, 2022London, UKLittledata founder and CEO Edward Upton will be on stage at D2C Live for a fireside chat with Teddy Robinson, CMO of the spectacularly popular GRIND coffee in London. The chat will focus on how to use data to drive decisions. D2C Live is one of the best places to learn about what's next in direct-to-consumer ecommerce. The conference focuses on Shopify merchants and always has a great mix of known brands, scale-ups and angel investors, and venture funds. We can't wait! MeasureCamp London May 14, 2022London, UKLittledata is excited to be sponsoring MeasureCamp London this year, and a number of our technical team members will be there to share knowledge, learn and grow.  MeasureCamp is the ultimate "unconference" for analytics nerds. The schedule is created on the day and speakers are fellow attendees. Everyone is encouraged to discuss and participate in sessions, and even to lead sessions themselves. MeasureCamp (un)conferences have been highly reviewed by our Littledata Plus team (account managers, data experts and customer support rockstars). Will we see you in London? Let us know—our team would love to meet you there! Upcoming events in the US As our team is growing in the US, so are the number of events and meetups. We hope to see you soon on one coast or the other! Investor Networking with Entrepreneurs Collective April 28, 2022New York, NYLittledata co-founder and CMO Ari Messer will be co-hosting Entrepreneur Collective's first in-person event in New York City on April 28th. Entrepreneurs Collective (EC) is one of the most successful collectives in the UK, the leading private members club for Startup Founders and Entrepreneurs. And now they're taking New York by storm! (Hopefully not literally, as we're doing this first event on a rooftop with direct views of the Empire State Building...) EC events are known for their dynamic mix of founders, angel investors and VCs. I've been to a ton of these types of events over the years, and EC's are consistently the most rewarding. At this panel and networking event, we'll be focusing on a deceptively simple question: what do investors look for in a startup in 2022? Normally these events are invite-only, but we're happy to extend an invitation to the Littledata community. Get your ticket here. ChargeX May 2-4, 2022Santa Monica, CA Recharge is one of our oldest and most established tech partners at Littledata. ChargeX, their annual conference, was delayed due to the pandemic, but now it's back in sunny Santa Monica (on the west side of Los Angeles). At ChargeX this year, we're especially excited to be joining an esteemed roster of tech partners including Shogun, Nacelle, Klaviyo and Refersion. We're also sponsoring free bike rentals on the last day of the conference. See you there!