Edward Upton, Founder & CEO at Littledata, was recently featured on the Ecommerce Coffee Break Podcast. Watch the interview above as he discusses how to use server-side tracking on ecommerce sites and the changes it has brought to the ecommerce world.

In this episode you will learn:

  • How to use server-side tracking on ecommerce sites
  • What’s the difference between first and third-party cookies
  • The benefits of server-side tracking
  • How to choose the right attribution model for your business

Listen to the podcast or watch it on YouTube

Still, have burning questions after tuning in? Explore our recently published white paper on First-Party Data, “A World Without Cookies” where our experts share about these new changes to data and tracking.