Edward Upton, Founder & CEO at Littledata, was recently featured on the Ecommerce Coffee Break Podcast. Watch the interview above as he discusses how to use server-side tracking on ecommerce sites and the changes it has brought to the ecommerce world.

In this episode, you’ll learn:

  • How to use server-side tracking on ecommerce sites
  • What’s the difference between first and third-party cookies
  • The benefits of server-side tracking
  • How to choose the suitable attribution model for your business

Still, have burning questions after tuning in? Explore our recently published white paper on First-Party Data, “A World Without Cookies” where our experts share about these new changes to data and tracking.