Edward Upton, Founder & CEO at Littledata, was recently featured on the Ecommerce Coffee Break Podcast. Watch the interview above as he discusses how to use server-side tracking on ecommerce sites and the changes it has brought to the ecommerce world.
In this episode you will learn:
- How to use server-side tracking on ecommerce sites
- What’s the difference between first and third-party cookies
- The benefits of server-side tracking
- How to choose the right attribution model for your business
Still, have burning questions after tuning in? Explore our recently published white paper on First-Party Data, “A World Without Cookies” where our experts share about these new changes to data and tracking.