It’s been a banner year for Littledata on BigCommerce. Our Google Analytics app for BC has been highlighted and recommended by BigCommerce merchants and account managers, and we were recently honored with a multi-week feature in their app marketplace!
Our data experts work with thousands of DTC Brands and know what brands are looking for in their advanced Google Analytics integration for their ecommerce store. At the core our customers care most about getting accurate and detailed information about customer behavior, from finding the best organic marketing channels to understanding granular details like how to improve checkout conversion rates and build better retargeting audiences.
Our fast growth on BigCommerce hasn’t come by accident. With full support for both GA3 (Universal Analytics) and GA4 (the newest version of Google Analytics), we’ve met a major need for BigCommerce brands to have accurate, unified data in the tools they are already using – while preparing for a world without cookies.
Our first customer review on BigCommerce app store might still say it best:
“Google Analytics is a monster, and overwhelming to new users like myself. When the data in GA does not match the data in BigCommerce, making proper marketing and ad budget decisions becomes an even more difficult task. The Littledata Connector for Google Analytics and their All Website data configuration in GA opens a whole new world of clarity….confirming the true conversion value of Google (cpc), Bing, Social Media as well as referral revenue and conversions”
The announcement of Google sunsetting Universal Analytics and the implementation of GA4, have some people in the industry confused and worried. But have no fear, Littledata is the first app to offer automated server-side tracking for Google Analytics (UA + GA4) including subscription analytics (Recharge) and Facebook Conversions API (BETA).
We’re seeing especially strong growth from BigCommerce merchants on enterprise plans, which now drive more than 70% of BC’s ARR. What’s driving that growth? A big part of it seems to be multi-storefront capabilities. This feature is super slick and makes it easy to run several different storefronts in sync, whether different country stores for different regions/locations or different microsites for unique customer segments, such as separating out men’s fashion from women’s fashion or just overall clothing from accessories. The best part is that Littledata tracks any number of BigCommerce storefronts, allowing you to have a global overview of your business while still being able to segment through each storefront’s data in Google Analytics.