How to use GA4 for ecommerce analytics [Podcast]

With BFCM behind us, it’s time to push forward and begin planning for 2023.

One of the biggest changes 2023 has in store for ecommerce brands is the deprecation of Universal Analytics and the rise of Google Analytics 4 (GA4). Many merchants are still struggling with their migration from UA to Google Analytics 4, and we get it — change is hard. Especially when it comes to a vital tool that your business relies on. 

Tip: Get the free ebook on 10 reasons to switch to GA4

The good news is that switching to GA4 doesn’t have to rack your nerves. Littledata’s Head of Client Services, David Pascu, shares his expert advice on building a strong foundation in GA4 on the Infinity Nation podcast. Whether you’ve been tracking in parallel for months, or you’re pushing off your migration until the last minute, you won’t want to miss this episode.

Sending Shopify data to GA4

David joined Al Keck on the Infinity Nation podcast to discuss all things Shopify and GA4. David answers many of the most common questions users have about migrating to GA4, including:

  • Myths and facts about GA4 for DTC brands
  • Why Google is deprecating UA in change for GA4
  • When should you get started with GA4
  • How to start sending ecommerce data to GA4

Listen to the full episode >>>

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