We’re excited to announce that Littledata now integrates with Klaviyo SMS. The integration is designed to help merchants uncover revenue opportunities in their data — whether you’re doing 100 orders per month or 100,000.

The enhanced functionality extends our Klaviyo connection to track SMS messages and campaigns in addition to Klaviyo email campaigns and automations. The best part? It works for any Shopify or BigCommerce store using Google Analytics:

  • Get complete conversion tracking for Klaviyo SMS campaigns in Google Analytics 
  • Compare Klaviyo performance against other channels, such as Facebook Ads
  • Improve marketing ROI with granular LTV data and checkout funnel tracking
  • Works with GA4, the new version of Google Analytics

Klaviyo has long been the most popular email solution for Littledata’s customers, and we couldn’t be more excited to support SMS tracking for a complete Klaviyo integration. As Klaviyo notes, 1 in 3 consumers prefer texts over emails from their favorite brands, and combined email and SMS campaigns can drive ridiculously high revenue for data-driven DTC brands. Being able to see what campaigns are performing well as an Ecommerce Manager, PPC Manager, and Founder was crucial to our current customers and the continued evolution of Littledata’s core offering of proving accurate data for DTC brands.

klaviyo sms shopify ga4

To really unlock that revenue potential, merchants need data they can trust across every customer touch point. That’s where Littledata comes in. With first-party tracking that works automatically, it’s an advanced Google Analytics connection that can be set up in less than 5 minutes so you can get back to business.

The most popular app stack we see is Shopify + Klaviyo + Recharge, and with this extended Klaviyo integration we now support granular tracking across that stack. Popular app stacks like this give merchants increased visibility and control over their campaigns, alongside a single source of truth in Google Analytics thanks to Littledata’s smart tech. 

klaviyo email and sms

The new SMS integration works with both Universal Analytics (GA3 or the “old version” of Google Analytics) and Google Analytics 4 (GA4). It’s been optimized for GA4 because a) that’s where everything is going, and b) the channel groupings and data-driven attribution reporting in GA4 are much more powerful and flexible.

Tip: Follow our Klaviyo SMS tracking guide to ensure that your SMS campaigns are tracked correctly by Littledata in Google Analytics

What is Littledata?

Littledata is the top ecommerce data platform for modern DTC brands. Our first-party tracking solution makes it easy to send complete, accurate, unified data to destinations like Google Analytics, Segment and Facebook Ads. We’ve partnered with Klaviyo, the top ecommerce marketing automation platform, to help you do more with your data.

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