Recently, Ari Messer, Co-founder and CMO at Littledata, caught up with Awtomic—who provides shoppers and merchants with the best tools to manage subscription products and membership services easily. Brands that have subscription models at the core of their business know that in 2023 increasing their retention rate for new and existing users is key to their growth.
Ari shared the importance of using data effectively in decision-making by understanding consumer behavior and attribution saying:
“The marketing mix for every brand is a little different. To reach high-value customers you have to adjust marketing and not just aim for a big purchase at the beginning but for the right kinds of engaged customers. You have to use your data to build community.”
Many brands struggle with consistent, trustworthy data which can lead to poor decisions and ineffective marketing. Littledata’s app helps merchants clean up and organize their data sources so that they can make informed decisions—saving hours of implementation time and data maintenance.
Merchants’ biggest problems with Google Analytics include inconsistent data, missing data, and double tracking. Littledata helps clean up these problems and provides consistent data by grabbing serverside and clientside data from their Shopify or BigCommerce store and sending it to destinations like Segment and Google Analytics (UA +GA4). The result is that merchants can confidently make decisions based on accurate data, including LTV and cohort analysis. This includes one-off or recurring orders which is something many brands struggle to sort out by doing analysis.
Of course, brands are looking at data to increase their bottom line but big players in the space also are using data to drive creative campaigns for their target audience which in turn amplifies their brand’s community and often reaches higher value customers.
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