With a staggering 98% open rate, SMS marketing should be part of every DTC brand’s marketing strategy. The best part is that SMS marketing works well for both acquisition and retention.
With Littledata’s new Postscript integration, you can better track which SMS campaigns are driving sales and exactly when and where customers are converting. Narrowing down campaigns to the channel level in Google Analytics 4 gives your business a single source of truth for attribution. 1 of every 5 orders is missed by merchants who rely solely on Shopify’s tracking, and this is getting even worse with recent privacy changes.
With proper tracking of your SMS campaigns you can up your analysis of key ecommerce metrics gathered by Littledata like AOV, LTV, and more. Helping your team save time, money, and resources by setting up tracking or doing analysis manually. Littledata even lets you see which SMS campaigns perform best for different types of orders (e.g. subscription recurring orders, first time subscription orders, one off purchases, upsells).
Merchants continue to dive into channel data in order to optimize their campaigns and understand customer behavior. Knowing how channels are performing and contributing to key ecommerce metrics enables merchants have a better understanding and build custom reports in Google Analytics 4’s newly launched exploration tool. Allowing merchants to have better insight and control over their data. A popular example is Funnel exploration which allows you to see direct or indirect steps around efforts like SMS and how they play a role in the customer journey.
Benefits of using Littledata with SMS include:
- Single source of truth in Google Analytics. See which SMS campaigns are driving sales and exactly when and where customers are converting.
- Better marketing attribution. Littledata’s app magically stitches sessions together so you can understand performance across paid and organic channels. And build better audiences in Facebook Ads, Google Ads and more.
- Audience building. Littledata captures complete data about browsing behavior, checkout steps and purchasing behavior (orders, refunds, repeat purchases) for more accurate retargeting campaigns and audience building.
- Complete subscription tracking. Many subscription ecommerce merchants use Postscript to power their SMS/text marketing, and Littledata integrates with leading subscription apps like Recharge, Smartrr and Ordergroove to track recurring orders directly in Google Analytics 4 and tie them back to customer touch points like email, SMS and Facebook Ads.
Littledata’s no code solution offers easy setup without the need for developers. Simply add the correct UTM parameters when setting up your Postscript campaigns and our app will start stitching sessions together behind the scenes. See for yourself with a free 30-day trial.
Note: Learn more about our Postscript connection here
Curious about how to succeed in a world without third-party cookies? Learn more about why top DTC brands are moving to server-side tracking.
