Working with Source Medium to unlock GA4 data and eliminate data silos

Littledata partners with Source Medium

Littledata is excited to be partnering with Source Medium to help brands unlock GA4 data and eliminate data silos. With a deep experience across attribution modeling and a range of data sources, Source Medium is a preferred partner for anything related to marketing attribution and reporting.

Littledata makes it easy to get complete ecommerce data in GA4. But what comes next?

Source Medium has over 50 integrations to track paid channels and omnichannel data sources, including Shopify, Amazon, Stripe, TikTok, Snapchat and Chargebee. And they take advantage of Littledata’s enriched session data and conversion tracking to give your team a holistic view of Shopify sales and marketing. It’s a win-win.

Tip: To help merchants make the most of their GA4 data, Source Medium is offering Littledata customers a free data strategy audit!

The partnership empowers brands to fully leverage the capabilities of GA4 and derive valuable insights from their data. By leveraging Littledata’s server-side tracking expertise and Source Medium’s analytics know-how, brands can unlock the full potential of GA4, eliminate data silos, and gain valuable insights to drive business growth and success.

Together, Littledata and Source Medium will help you:

  • Get first, zero party, and server-side data for Shopify, Recharge, Rebuy, Klaviyo and more 
  • Fill in attribution gaps and report on the full marketing mix
  • Eliminate manual spreadsheets and do more with your data

Book your data strategy audit >>>

Take it from Michelle Familier, Co-founder and CMO at Sunday Citizen: “Source Medium has become a key resource for Sunday Citizen’s business decisions, offering valuable insights with speed, clarity and ease.” Even with 4,500 five-star reviews, Sunday Citizen struggled to obtain the depth and detail of information they needed. Source Medium helped them harness real-time sales insights to increase customer lifetime value (LTV) and dive into effective cohort analysis.

Check out case studies from Littledata and Source Medium to see how data-driven brands improved ROAS by taking a measured approach to both data and growth. Saving developer hours is just the beginning!

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