Online marketing as we know it was built on the back of cookies. These small pieces of code have allowed businesses to track user behavior and track online campaigns for many years.
But new data privacy regulations (GDPR, CCPA and similar), iOS tracking prevention and browser security limits how cookies can be used. These changes have serious implications for ecommerce businesses that have come to rely on cookie-based tracking to create hyper-targeted ads, profile their top buyers, and refine their marketing strategies.
However, all is not lost. First-party data is rising to fill the gaps from cookies gone missing and provide even more accurate insights into customer behavior. In the new data world, smart
ecommerce businesses can still thrive by combining first-party data with anonymous web tracking.
What is first-party data? And how can ecommerce businesses use it to their advantage? This guide will help you learn just that. We’ll tell you everything you need to know about first-party data: what it is (and what it isn’t), how to collect it, and how to use it to optimize your marketing and make smarter decisions. We’ll also give you some helpful resources to set you on the path to success.
Brining your customer data together to build smarter marketing campaigns and audiences has never
Get our newly launched white paper, How Shopify stores can boost sales with first-party data, to learn more.
Edward Upton, founder and CEO of Littledata