Haunted by incomplete data? 10 ghoulishly good ways we’d optimize Google Analytics 4 this Halloween

Haunted by incomplete data? 10 ghoulishly good ways we’d optimize Google Analytics 4 this Halloween

If there’s something lurking in your GA4. Who are you gonna call? Littledata! 

But don’t fear, we’ve got the resources you’ll need to pull all the anomalies out of your analytics tracking. We’re here to unveil the tricks to treat your Google Analytics 4 right this Halloween.

💀 GA4 Conversions Checker 

Did you know that a typical DTC brand misses out on up to 20-30% of transaction data? With the introduction of Google Analytics 4, this challenge has only become more complex.

Accurate conversion tracking is crucial for your business, it empowers you to make well-informed decisions, compare marketing attribution across different channels and devices, create more effective audiences in Google Ads, and keep tabs on subscriptions, orders, and refunds.

To ensure your Google Analytics properties are correctly tracking ecommerce conversion data try out Littledata’s free conversion checker tool.

🕷️ Littledata’s Shopify & BigCommerce App 

If you find that your tracking needs updating after running our conversion checker, Littledata offers a 30-day free trial so you can see first-hand how we can enhance your ecommerce conversion data and order tracking within Google Analytics 4.

Once Littledata is set up, you can gain valuable insights into marketing attribution for both paid and organic channels. You’ll also be able to track critical metrics such as customer lifetime value (LTV), purchase count, and more. Our integration is compatible with headless, multi-country stores, and subscription-based businesses, making it a versatile choice for enhancing targeting and ad performance across various platforms like Facebook, Instagram, TikTok, and Pinterest.

🔮 Looker Studio Templates

Once your tracking is in order with the help of Littledata, it’s time to take advantage of our Looker Studio Templates tailored for Google Analytics 4. We’ve created five reports that provide the insights you need to enhance your DTC brand. These templates are designed to save you time and effort, allowing you to focus on using the data to improve your business strategies.

Among them is the Sales Performance report, which provides revenue information for each order ID, including shipping and tax information, though it does require manual setup in GA4.

🧟‍♀️ Live Order Feed

Moreover, once your tracking is in order and reports are all set, it’s time to gain real-time visibility into your order data with Littledata’s newest feature, The Live Order Feed! This is your chance to gain a snapshot of crucial information such as order value, shipping cost, and order affiliation for your most recent 50 orders. Our Live Order Feed integrates seamlessly with marketing channels such as Google Ads, Facebook Ads, TikTok, and Pinterest to confirm they are properly set up too.  

“Littledata continues to build incredible ecommerce data solutions like the Live Order Feed for our customers and integrated partners”

“We want our customers to have a single source of truth they can rely on to make better decisions for their Shopify store backed by accurate data.”

Blake Wisz, Head of Marketing at Littledata

🧛‍♂️ Export raw data to BigQuery

Now that you have your data flowing, tracking set up, reports created, and real-time visibility of your sales, where is your data actually stored? You may be surprised to learn that Google Analytics only stores user-attributable data for 14 months. If you’re planning to analyze marketing attribution or user journeys over a year, you need to export and save the data. BigQuery is a long-term low-cost data store that your brand owns, making it the perfect solution to store all your historical event data from GA. With BigQuery, you have maximum flexibility to use preferred SQL queries and BI software to build reports. Even if you have no immediate plans to use the data, set up your BigQuery link now to future-proof your insights.

GA4 features you want to know about!

👻 Faster Reporting 

If you’ve ever used Google Analytics during the Universal Analytics era for high-traffic websites, you probably experienced the frustration of waiting for reports with the “Loading…” bar. However, GA4’s complete redesign has improved the platform’s speed, ensuring faster data processing and more responsive reports. This newfound speed is going to enhance your user productivity and real-time decision-making. 

Furthermore, GA4 offers greater flexibility by allowing you to customize data tracking, tailor reports to their specific needs, and leverage event-driven tracking for a more comprehensive understanding of user interactions. The combination of speed and flexibility in GA4 makes it an indispensable tool for high-traffic websites and businesses seeking agile and data-driven insights.

🧙🏼‍♀️ Custom Funnels

Previously, only available with GA360, goal funnels have long been a valuable feature of GA. However, with GA4, you can now take advantage of a host of new features, including the ability to easily create a funnel by selecting any combination of events or page views, opening up new possibilities for analysis.

For example, Littledata’s tracking of checkout step events collects and sends information about three common checkout steps – Contact Information, Shipping Information, and Payment Method – to your tracking destination. These default configurations are compatible with popular checkout flows, such as those offered by Shopify and Recharge.

With Littledata’s tracking, you can monitor your customers’ progression through the checkout process and obtain the relevant information to your tracking destination. 

🍬 Explorations

Google Analytics 4’s Explorations feature provides even more robust report-building capabilities than Universal Analytics’ previous “custom reports.” With more intuitive dimension integration and a wide range of report templates to choose from, it’s easier than ever for you to add dimensions and customize your analytics.

Top Tip: To view your various subscription order types, create the affiliation custom dimension first, then use it as the main dimension in an exploration report with any combination of metrics such as purchase revenue, conversions, or sessions.

🕸️ Streamlined Audience Building

Notably, one of Google Analytics 4 early and influential features was the seamless integration with Google Ads accounts. In GA4, audiences can be finely tuned using a mix of events, demographic data, and traffic sources, allowing you to create highly specific segments. What truly sets it apart is the synchronization of these audiences with your Google Ads account. 

This integration empowers you to run laser-focused advertising campaigns, targeting users based on their interactions and demographics. Whether you want to retarget users who abandoned carts, offer location-specific promotions, or personalize ads according to user behavior, GA4’s integration with Google Ads makes it all possible. 

🦇 Predictive Insights

GA4 has introduced an array of powerful predictive metrics such as ‘purchase probability’ and ‘churn probability’ that use machine learning to forecast the probability of users making a purchase or churning. This allows you to proactively tailor your marketing strategies to your target audience, resulting in more effective and personalized marketing. 

GA4’s enhanced audience-building capabilities enable the creation of highly targeted segments, allowing you to identify high-value customers with a high purchase probability and implement precise retention strategies for users with a high churn probability. 

🎭 More custom dimensions and user properties

Understanding user behavior is paramount for creating effective audience segments and assessing customer lifetime value. In the past, this task was limited to just 20 custom dimension slots within Google Analytics, making it a daunting challenge.

Fortunately, Google Analytics 4 has eliminated this limitation. It enables the flexibility to specify as many hit-scope dimensions as required, linked to specific events. This allows capturing and analyzing a vast amount of user behavior data without any constraints.

It also allows the addition of up to 25 user properties that remain attached to each user as they navigate your website. This feature provides a rich dataset for comprehensively understanding user interactions and preferences. With this comprehensive user data, you can create more precise and meaningful audience segments, and accurately evaluate the long-term value of their customers. 

🎃 What our customers are saying

Still curious about how Littledata is solving problems for our customers? Check out the testimonials on G2! One customer had this to say about our app:

“The app was really helpful to us and offers a ton of insightful information. Undoubtedly, a good useful tool to provide you with further insights on your online business activity. The service is outstanding, which is consistently helpful and offers insightful advice”.

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