5 Health-Conscious DTC Brands to Watch This BFCM Season

5 Health-Conscious DTC Brands to Watch This BFCM Season

Welcome to the dawn of the most anticipated shopping season of the year—Black Friday/Cyber Monday (BFCM). 

As the world starts to glisten with glittering lights and joyous celebrations, the holiday season presents a unique set of challenges to maintaining a healthy lifestyle. Amidst the allure of decadent treats, the whirlwind of busy schedules, and the hustle and bustle of holiday preparations, even the most steadfast health-conscious individuals can find themselves navigating a minefield of temptations. However, during these festive times, making mindful choices becomes more critical than ever.

That’s why we’ve curated Littledata’s Health-Conscious Shopping Guide, featuring some of our favorite merchants from around the world. These direct-to-consumer (DTC) brands have not only won the hearts of thousands of happy customers – some of which offer subscriptions for the gift that keeps on giving! Whether you’re seeking a conscious treat for yourself, the perfect drink to bring to parties, a thoughtful gift for your significant other, or a work colleague’s secret Santa, we’ve got you covered.

Enjoy our guide and discover the perfect health-conscious brands this BFCM. 

Happy Holidays!

Ritual Zero Proof

Proudly bearing the title of the first American-made and the #1 non-alcoholic spirit brand, Ritual Zero Proof has redefined the art of crafting premium botanicals that faithfully mirror the sensory experience of traditional spirits without the presence of alcohol or unnecessary calories. 

Strategic BFCM Campaigns

As the festive season approaches, Ritual Zero Proof is tuning its Facebook and Instagram campaigns to help customers discover a non-alcoholic alternative that doesn’t compromise on flavor or experience. Leveraging Littledata’s Facebook CAPI integration, Ritual Zero Proof has ingeniously crafted dynamic product ads. These not only retarget abandoned carts but also effectively target potential customers seeking a sophisticated, alcohol-free choice for their celebrations.

Empowered by Littledata

Behind the scenes, Littledata’s Shopify Connection empowers Ritual Zero Proof to send accurate store data to Meta. This capability allows them to create highly targeted and relevant audiences, reaching customers who are more likely to convert. By segmenting and targeting their audiences with precision, Ritual Zero Proof can then optimize their advertising budget, ensuring each dollar is spent on the right people at the right time.

What Ritual Zero Proof Has to Say About Littledata:

“Littledata has allowed us to have accurate data in Google Analytics so we can make confident marketing decisions.”

Brennan Mackinlay, Director, Digital Marketing and Ecommerce @Ritual Zero Proof  

The Bar Cart Bundle: Elevate Your Celebrations

With a season full of festivities ahead, Ritual Zero Proof invites you to savor every moment with their Bar Cart bundle. Shake up non-alcoholic versions of classics like a margarita, old-fashioned, negroni, mojito, or cosmopolitan. It’s an opportunity to redefine your celebration, where flavor meets mindfulness, and every sip is a celebration of choice.

Join us in raising a glass to health-conscious festivities with Ritual Zero Proof. 


Indulgence Meets Wellness

Appetizers, dinners, desserts—the holiday season brings a culinary carousel, and along with it, the looming concern of added calories. Enter Sizzlefish, where their mission is simple: they want you to eat well and live better. Their commitment extends beyond just providing food; they strive to ensure you enjoy both the health and performance benefits of fish, presented in the most consistently delicious form you’ve ever experienced. Trust them to supply you with pure, natural fish portions, coupled with tools and tips for quick and easy preparation. At Sizzlefish, they believe in offering not just products but a holistic experience that enriches your well-being.

Precision in Analytics with Littledata

Sizzlefish is not just about delivering exceptional seafood; they are also dedicated to precision in understanding and enhancing the customer experience. With Littledata’s server-side tracking, we ensure Sizzlefish capture of all crucial data points, including revenue, upsells, subscriptions, add to cart, and more—directly all in Google Analytics. This meticulous approach results in enriched, accurate, and trustworthy data that forms the foundation for their analysis and strategic business decisions.

What Sizzlefish Has to Say About Littledata:

“Littledata improved our data layer and helped us to make more actionable decisions in our marketing efforts and spending allocation. Their early support for Shopify/Google Analytics 4 made the transition from Universal Analytics to GA4 a breeze.”

William Blake, Ecommerce and IT Manager @Sizzlefish 

Holiday Specialties Gift Box: A Gourmet Extravaganza

As the celebrations engulf us, Sizzlefish introduces the Holiday Specialties Gift Box—a gourmet assortment of East Coast specialties and Alaska Salmon. This culinary masterpiece comprises 2 Maine Lobster Tails, 2 packs of Wild-Caught Shrimp (16 shrimp total), 2 portions of Sockeye Salmon, 2 Sea Scallops, and 2 Maryland Crab Cakes. It’s the perfect gift, delivering not just a little taste of everything but a symphony of flavors that captures the essence of the season.

Elevate your feasts with the richness of the sea, ensuring that every meal is a delectable affirmation of wellness.

Grind Coffee 

Brewing Success, One Cup at a Time

Over the past three years, Grind has rapidly evolved from a handful of London-based cafes to an international Direct-to-Consumer (DTC) brand, proudly shipping their renowned house blends across the globe. Discover the remarkable journey of how Grind catapulted its online sales from $10k to $500k monthly in just three months after launching their Shopify store back in 2021 by Littledata’s Recharge Integration.

Discover the remarkable journey of how Grind catapulted its online sales from $10K in February 2021 to $500K in May 2021 through Littledata’s Recharge Integration. 

Littledata’s Recharge Connection: Fueling Growth

Thanks to Littledata’s Recharge connection, Grind is able to gain accurate sales data and marketing attribution across the subscriber journey. By connecting Grind’s Recharge checkout with Google Analytics, they can collect accurate data about subscription revenue, including first-time payments, recurring transactions, and subscription lifecycle events. Grind can then see LTV by channel and—critically—to predict where high-value subscriber growth is most likely to happen. Littledata also makes it possible to run paid ads more effectively by focusing on new customers vs. already subscribed segments. 

What Grind Says About Littledata:

“The ability to plug in off-the-shelf services like Recharge to offer our subscription service, then build very strong Shopify store themes, and plug that all together with Google Analytics by Littledata was really the foundation of the entire ecommerce business. We certainly couldn’t have done it without that.”

Ted Robinson, CMO @ Grind

Advent Calendar: Unwrapping Joy, One Health-Conscious Pod at a Time

Grind Coffee introduces the Advent Calendar—an enchanting countdown to Christmas featuring 25 days of home compostable pods. Each pod unveils a unique blend of Grind’s specialty-grade coffee, ensuring not just a delightful taste but a health-conscious choice. 


Health and Happiness: Hand-in-Hand

As the festive season approaches, the importance of health-conscious choices becomes even more evident. Amidst the celebrations and indulgences, incorporating supplements into one’s routine can play a vital role in supporting overall well-being. OLLY, the brand that firmly believes in the foundation of true happiness being good health, embraces the connection between happiness and well-being. They wholeheartedly acknowledge that when individuals are genuinely happy, they are at their best. OLLY’s claim to fame lies in its delightful gummy vitamins, alongside other innovative formats, all crafted to bring joy to the health journey.

Seamless Omnichannel Engagement with Littledata

OLLY seamlessly sends Shopify data to Segment with Littledata’s plug-and-play connection. This integration has unlocked boundless opportunities for omnichannel engagement and messaging with OLLY’s valued customers. The Shopify to Segment connection utilizes both client-side (browser) and server-side tracking, ensuring 100% accurate conversion data from OLLY’s Shopify store, and sending it to Segment. This has proven to be an invaluable tool, capturing every customer touchpoint, including sales, marketing, and product performance data.

What OLLY Has to Say About Littledata:

“We use Segment as a CDP, and it is almost impossible to integrate with Shopify without Littledata.”

Jennifer Peters, Senior Manager of Ecommerce @OLLY 

Supplements for a Healthier Festive Season

Let’s talk about fortifying health during the festive season. OLLY’s Adult Multi + Probiotic Vitamins act as a dynamic duo—delivering essential daily nutrients to support overall health. Did you know that the added benefit of 1 billion cfu‡ of Probiotics enhances the immune system and aids digestion? This proactive approach to health is especially crucial during a season that can be demanding on the body.


Elevate Your Skincare, Naturally

Geologie stands as an award-winning Direct-to-Consumer (DTC) brand, setting an unparalleled standard for skincare, haircare, and body care products. Their commitment to excellence is unwavering—they use only clean, safe, and clinically proven ingredients. With over 6,000 five-star reviews, Geologie has not just captured the market; they’ve earned the trust of thousands who vouch for the effectiveness of their products. The ethos of Geologie revolves around transparency and quality, making them a beacon in the world of skincare.

Data-Driven Beauty with Littledata

Geologie recognizes the importance of not only delivering exceptional skincare but also employing data-driven insights to fuel their growth. With a substantial subscriber base, Littledata’s layered solution seamlessly connects their Shopify store and Recharge recurring payment platform to Google Analytics. This integration provides Geologie with a holistic view of recurring payments and the Lifetime Value (LTV) of their customers—a pivotal aspect at the core of their business success.

What Geologie Says About Littledata:

“I had always looked at Littledata as a temporary solution, but given the complexity of bringing the development of our analytics in-house compared to the pricing and high level of support of Littledata, it really doesn’t make sense.”

Stephen Racano, Head of Growth @ Geologie

Skincare Gift Set – Deluxe: A Radiant Experience

This holiday season, gift the transformative experience of radiant skin with Geologie’s Skincare Gift Set – Deluxe. This comprehensive routine, featuring award-winning products such as face wash, moisturizer, night cream, eye cream, and vitamin C serum, takes just 2 minutes in the morning and night. Combat signs of aging, achieve irresistibly smooth and soft skin, protect with everyday SPF, and banish dark circles for a radiant look. Celebrate the beauty of naturally radiant skin and the journey towards healthy, glowing, and ageless beauty with Geologie. 

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