The Top 10 Klaviyo Integrations for Shopify Stores

Klaviyo is the most popular choice for retention marketing (email and SMS) for Shopify brands, and to celebrate Littledata being officially integrated with Klaviyo here’s what we know about the ten most popular integrations with Klaviyo.

The Klaviyo integration directory is only visible within Klaviyo’s app, so you’ll need a Klaviyo account to visit some of the links below.

Google Ads

Almost every brand doing email marketing also runs paid ads on Google, so it’s no surprise that Google Ads is the most popular integration in the directory.

The Google Ads integration syncs a Klaviyo audience list with Google Ads so you can retarget – or exclude from ads campaigns.

E.g. If you have a winback (reactivation) campaign running in Klaviyo you may also want to target those users with ads in logged-in Google products.

This works in tandem with Littledata’s Google Ads connection, which ensures cookie-based audiences imported from GA4 are also accurate.

Read more in Klaviyo’s docs

Facebook Advertising

Similar to the Google Ads integration, Facebook Advertising allows you to sync a Klaviyo audience list with Meta to create a Custom Audience in Facebook (Meta) Ads.

Syncing your first-party customer data to a Facebook Audience allows you to retarget people who have interacted with your brand on Facebook and/or Instagram.

For example, abandoned carts indicate that people are highly interested in your products. You can reinforce this interest by retargeting these people on Facebook and/or Instagram. Create a segment of cart abandoners to sync to a Custom Audience – and maybe segment that audience by product category.
This complements Littledata’s Meta Conversions API connection, which allows advertising to customers not yet registered on your email lists. Read more in Klaviyo’s docs

Recharge Payments

Recharge is the leading app for managing Shopify subscriptions, and is one of Littledata’s most popular integrations as well.

Subscription brands using Recharge payments need to keep engaging with their customers by email to keep them subscribing, so the Recharge integration sends more customer events to Klaviyo so you can build flows around subscription lifecycle events.

E.g. Create a flow for customers who skipped an order to encourage them to keep up the subscription next month.

Or send a discount code to customers who have had five subscription orders to thank them for their loyalty.

Read more on Recharge

Gorgias

Want to communicate with customers who raised a recent support ticket differently? If you’re using Gorgias to manage customer support then you can with their Klaviyo integration.

There’s nothing that feels more annoying than getting an email to purchase a new product when you already have a support ticket open about a product that hasn’t yet arrived. Using triggers from Gorgias you can block marketing emails based on customer interaction with support. 

The events tracked include Opened Ticket, Resolved Ticket, and Satisfaction survey responses (e.g., Completed Survey). For each event, you’ll be able to segment by Who the ticket was assigned to or the channel (SMS or email).

Littledata also integrates Gorgias with Google Analytics, so you can measure how support tickets interact with other customer behavior.

Read more in Klaviyo’s docs

Rebuy

Rebuy runs Shopify plugins to enhance purchasing, most notably their Smart Cart – where users can opt into SMS notifications before proceeding to the checkout.

Rebuy’s Klaviyo integration sends further triggers to Klaviyo to make sure the user experience is consistent on-site with email flows.

E.g. You can trigger an email after a post-purchase upsell from Rebuy.

Note: Littledata tracks all post-purchase upsells (including from Rebuy) into all data destinations, so you can analyze which campaigns drove upsells and correctly trigger ads.

Read more in Rebuy’s docs

Typeform

TypeForm is a super-user-friendly form builder, which can be used to run surveys or quizzes on your site.

By integrating TypeForm into Klaviyo you can pull in all the form responses and use those to personalize messaging to those customers.

Read more in Klaviyo’s docs

Shogun

Klaviyo’s Customer Data Platform (CDP) allows stores to trigger personalizations on the storefront – but to make use of those personalization signals you’ll need to integrate Klaviyo CDP with your landing pages.

That is where Shogun’s integration comes in. If you’re using Shogun for landing pages, you can easily pull dynamic content into those pages to sync with Klaviyo.

Read more about Targeting Experiences

Loyalty Lion

LoyaltyLion helps brands manage loyalty programs, and that means brands need to use loyalty data within Klaviyo flows.

With the LoyaltyLion integration, you can create more customer segments using fields such as:

  • Points (total, approved, pending, spent, lifetime)
  • Number of rewards claimed
  • Loyalty Tier
  • Birthday

You can trigger emails or text campaigns based on LoyaltyLion actions (e.g. a customer has moved up a tier).

Read more in Klaviyo’s directory

Segment

Segment is a Customer Data Platform, popular with larger ecommerce stores looking for more personalization and segmentation abilities. Full disclosure: Littledata runs Segment’s official Shopify source.

Klaviyo brands use the Segment data source to collect marketing activity data into a data warehouse or BI tool. E.g. if you want to report on Emails Delivered or Email Link Clicks these are standard metrics that get passed to Segment with this integration.
In fact, there are 6 data points that this integration syncs with any data destination connected with Segment.

Littledata

Last but not least, is Littledata’s new Klaviyo integration.

This enables customers to supercharge their abandoned cart flows, connecting anonymous events to identify more potential customers.

For example, if a customer is on your site browsing who previously opted into your email list, using Littledata integration you can now trigger an email flow for those that didn’t buy – to promote the product benefits or offer a discount.

Abandoned cart flows are one of the most common tactics for Klaviyo campaigns, and now you can make them much more effective.

Click Here to learn more about tackling browse and cart abandonment with Klaviyo.

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Tackling browse and cart abandonment with Klaviyo

Tackling browse and cart abandonment with Klaviyo

Understanding browse and cart abandonment In the dynamic world of ecommerce,

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Retarget abandoned carts using Klaviyo
What is an abandoned cart? When a shopper visits your store, chooses a product, adds it to the cart … but does not continue to checkout, that’s called an abandoned cart. On Shopify stores, around 6% of visitors add to cart and 2% of all visitors complete the purchase – so two-thirds of visitors abandon their cart.

Retarget abandoned carts using Klaviyo

What is an abandoned cart?

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