Charle and Littledata Announce Strategic Partnership to Empower Shopify Merchants

Charle, an award-winning Shopify agency known for helping ambitious brands launch and grow scalable ecommerce websites, is excited to announce its partnership with Littledata.

Recognized for their creative and data-driven approaches to building high-performance Shopify stores, Charle will now integrate Littledata’s revenue-tracking capabilities into its service offerings.

This partnership will enable Charle’s clients to benefit from improved marketing attribution and revenue growth through server-side tracking, identity resolution and signal improvement in popular channels like Google and Klaviyo. As a result, brands can leverage their data for smarter business decisions and get the most out of both paid and organic marketing channels.

“We’re absolutely thrilled to be partnering with the wonderful Littledata! Having worked closely with the team, we’ve found a great fit for their product with our Shopify merchants that want to maximize data collection capabilities to make more effective strategic decisions,” said Ross Adamson, Marketing and Partnerships Executive at Charle. “We’re excited to continue to work and integrate with Littledata to help support merchants in boosting revenue generation with the aid of the app.”

Littledata pioneered server-side tracking for Shopify, connecting first-party customer data into Google Analytics, Google Ads, Klaviyo, Meta Ads (Facebook and Instagram), TikTok and Pinterest.

“Partnering with Charle allows us to bring our advanced tracking solutions to a wider audience of Shopify merchants,” said Edward Upton, CEO & Founder of Littledata. “By combining our expertise in data analytics with Charle’s proven track record in ecommerce, we can help brands drive substantial growth in their business operations.”

Ready to See Your Shopify Store Thrive?

Book a demo with Charle and Littledata to explore the powerful ways we can elevate your business.

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